사회적 사내 기업가정신이 종업원의 ESG 경영 인식도 및 고객지향성에 미치는 영향 : 종업원의 ESG 경영 인식도의 매개효과를 중심으로
The effect of social intrapreneurship on employees' ESG management awareness and customer orientation: Focusing on the mediating effect of employees' ESG management awareness
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본 연구는 사회적 사내 기업가정신, 종업원의 ESG 경영에 대한 인식도, 고객지향성을 중심으로 각 변수 간의 상관관계에 대한 연구이다. 본 연구에서는 종업원에 의해 발현되는 사내 기업가정신과 고객지향성 사이에서 종업원의 ESG 경영에 대한 인식도가 미치는 매개효과에 주목하였다. 연구 결과 사회적 사내 기업가정신의 하위요소 중 사회적 가치 지향성이 환경(E), 사회(S), 지배구조(G)에 대한 인식에 정(+)의 영향을 미침과 동시에 고객지향성에도 정(+)의 영향을 미침을 밝혀내었다. 또한, ESG 경영 인식도가 진취혁신성과 고객지향성, 사회적 가치지향성과 고객지향성 사이를 매개함을 밝혀내었다. 본 연구를 통해 고객지향성 마케팅을 지향하는 기업에서 ESG 경영 전략을 수립하는 데 새로운 시각을 제공할 수 있을 것으로 기대한다.
Abstract
This is a study on the correlation between each variable, focusing on social intrapreneurship, employee's awareness of ESG management, and customer orientation. This study focused on the mediating effect of employees' awareness of ESG management between social intrapreneurship and customer orientation. As a result of the study, it was found that social value orientation among the sub-factors of social intrapreneurship had a positive (+) effect on the environment (E), society (S), and governance (G) while also having a positive (+) effect on customer orientation. In the case of the mediating effect of ESG management awareness, it was found that there was a positive (+) correlation except for risk sensitivity among the sub-factors of social intrapreneurship. Through this study, it is expected that this study can help design the in-house ESG education for employees and provide a new perspective in establishing customer-oriented marketing strategies for introducing ESG management.
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