감성마케팅을 통한 전통무용공연의 활성화 방안

참고문헌 (32)

1. "무용공연의 관객증대를 위한 마케팅 전략" (2003), 숙명여자대학교
2. "블루오션 전략" (2005), 교보문고
3. "감성트렌드와 마케팅 전략", 39(3) (2005), 한국마케팅연구원
4. "한국 고대무용에 관한 연구", 7, pp.79~120 (2000)
5. "전통예술공연의 마케팅방안 연구" (2003)
6. "여성소비자에 대한 오감마케팅 전략", 38(4) (2004), 한국마케팅연구원
7. "경영의 교양을 읽는다" (2005), 더난출판
8. "감성마케팅 오감을 디자인한다" (1999), 그린비
9. "문화예술 정책론" (2005), 박영사
10. "e-마케팅 플러스" (2002), 무역경영사
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15. "감각 마케팅" (2004), 비지닉스북스
16. "미래형 마케팅" (1999), 세종연구원
17. "감성 마케팅" (2003), 김앤김북스
18. "예술경영 어떻게 할 것인가" (2000), 믿음사
19. "Guide to Arts Marketing The Principles and Practice of Marketing as They Apply to the Arts" (1986)
20. "Multivariate Date Analysis" (1998), Prentice Hall
21. "Foundation for the Extention and Development of the American Professional Theater" (1983)
22. "Traditional Dance Performance Activation Plans through Emotional Marketing"
23. "The followings are the results from demonstrative analysis of this study as a result of traditional dance performance viewing aspect even dancers major in traditional dance go to the performances less than 3 times a year the majority of them have a negative opinion on the traditional dance activation almost half of the respondents think the main problem of the traditional dance activation is the public relation 8% of them did not have proper opportunities of traditional dance performance public relations on the media advertisements"
24. "as a result of a survey on recognition of the art management Dancers have less knowledge of marketing or art management than average"
25. "people major in dance agree to the need of art management in traditional dance performance The index of need of art management is 4 00 in average"
26. "they have an affirmative opinion in the emotional marketing in modern dance The favor index of emotional marketing is 3 78 in average"
27. "Last but not least they have a high favor index in 5 senses marketing one of the emotional marketing 11 in average This means they have affirmative attitude in emotional marketing though the 5 senses marketing"
28. "As a result of this study to develop the audience in traditional dance performance we need to train professional art manager and to introduce art management using emotional marketing to maximize the audience’s interests we need to review the following plans"
29. "we need to maximize the interest of the ordinary audience by advertising the traditional dance performances on the Internet or television Ordinary audience search on the Internet about the performances first when they decide to go to the traditional dance performances it is hard to find information on traditional dance performances on the Internet Advertising on the Internet or television will lead many audiences to the traditional dance performances", audience can(t get eugh information)
30. "we need art management introduced by the marketing strategies to develop traditional dance performance audience we need art mangers who can improve many problems on the marketing strategies in performing art market If we make new strategies to activate traditional dance performances by introducing art management strategies and put them to a practical use the audience will be developed in a natural way"
31. "we need to set up art management department in college to introduce marketing and art management and to train art managers There are few courses about the professional marketing and art management in college curriculum they cannot make proper strategies on the traditional dance performances they don’t know the proper places or proper ways to perform the traditional dance performances"
32. "we need to set up art management department in college to introduce marketing and art management and to train art managers There are few courses about the professional marketing and art management in college curriculum they cannot make proper strategies on the traditional dance performances they don’t know the proper places or proper ways to perform the traditional dance performances"

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