재고 배치를 통한 하이테크 제품의 공급사슬전략에 관한 연구
The Supply Chain Strategy of High-Technology Products through Inventory Positioning
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초록
단일 제품군에 다양한 제품이 존재하는 하이테크 제품의 공급사슬전략의 수립과정은 산업의 특징만을 고려한 일관된 전략수립과정 이나 기능성제품에 통상적으로 적용하는 공급전략 수립과정 보다 훨씬 복잡하다. 따라서 하이테크 제품에 맞는 가장 효과적인 공급사슬전략 수립을 위해서는 기존 생산전략과 물류전략 수립에 고려되었던 의사결정 요인들을 포함한 의사결정요인들이 신중히 연구되어 야 한다. 본 논문에서는 국내 최대규모의 콘덴서 업체인 ‘E'업체의 실증 사례분석을 통하여, 기존의 공급사슬전략 수립방법을 하이테크 제품에 적용할 경우의 문제점을 살펴보고, 하이테크 제품의 공급 사슬 전략수립에 필요한 방법과 의사결정 요인들을 연구하였다. 그 결과, 하이테크 제품의 공급사슬전략 수립에는 통상적으로 사용되는 수요의 변동성과 규모의 경제 이외에 판매의 연속성, 제품수명주기 및 판매량의 크기가 결정요인으로 추가 선정되었다. 결론적으로 의사결정요인들과 생산전략, 재고배치 전략을 신중히 고려하여, 제품을 분류선정기준을 제시하고, 하이테크 제품에 맞은 공급사슬전략을 제안한다.
Abstract
The high-tech products, where various types of products exist within a single product group, needs rather sophisticated supply chain strategy development process other than either the consistent one by simply considering industrial characteristics only or the conventional one applied for functional products. In order to establish the most effective supply chain strategies of high-tech products, we need to carefully examine determinant factors including the ones used in developing conventional manufacturing and logistics strategies. This paper developed processes and determinant factors of establishing right supply chain strategy of high-tech products through the empirical case study of 'E' company, the largest condenser manufacturer in Korea, by examining possible problems of applying conventional supply chain strategy development process. As a result, the supply chain strategy development of high-tech products needs new determinant factors such as sales continuity, product life cycle and sales volume, in addition to demand variability and economy of scale that are conventionally used. Consequently, by utilizing those determinant factors and carefully considering right manufacturing and inventory positioning strategies, we show the product segmentation criteria and propose the right supply chain strategy of the high-tech products.
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