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Multi-dimensional Characteristic of Information Quality and Its Impact on Motives and Intention to Use Knowledge Search Service

정은경|정효진|구동모
한국전략마케팅학회 (Korean Strategic Marketing Association)|2010.12|마케팅논집(Journal of Marketing Studies) (Journal of Marketing Studies)|제18권 제4호|pp. 81-107

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참고문헌

키워드

객관성정확성전문성구매의도Intention적합성정보품질Information Quality구매동기AccuracyRelevancy완전성MotiveObjectivityKnowledge SearchExpertnessTimelinessCompleteness지식검색시의성

초록

The present study deals with the impact of multi-dimensional concept of information quality on a user motives and their intentions to use knowledge search services. Previous literature shows that most studies of information search and processing have investigated the impact of (1) the amount of information, (2) personality characteristics, (3) and situational variables on decision-making quality and results, and have neglected the importance of information quality and its influence. To fill this gap, the present study identified six dimensions of information quality such as accuracy, expertness, timeliness, objectivity, relevancy, and completeness from previous systems research. The information quality dimensions have never been investigated from the perspective of consumers. The present study investigated the impact of this multi-dimensional concept of information quality on consumer motives and intentions from the perspective of the consumers. A survey result of 373 consumers using knowledge search services in Korea has confirmed that while accuracy, expertness, timeliness, and relevancy had a positive impact on the perceived ease of use, accuracy, expertness, objectivity, and relevancy had a positive impact on the perceived usefulness. Only two factors such as timeliness and relevancy had a positive influence on the perceived enjoyment. The current results also demonstrated that consumer motives such as the perceived ease of use and perceived usefulness, with the exception of the perceived enjoyment, are critical factors with increasing the user intention. Theoretical, practical implications and limitations of the present study are discussed in the conclusion.

Abstract

The present study deals with the impact of multi-dimensional concept of information quality on a user motives and their intentions to use knowledge search services. Previous literature shows that most studies of information search and processing have investigated the impact of (1) the amount of information, (2) personality characteristics, (3) and situational variables on decision-making quality and results, and have neglected the importance of information quality and its influence. To fill this gap, the present study identified six dimensions of information quality such as accuracy, expertness, timeliness, objectivity, relevancy, and completeness from previous systems research. The information quality dimensions have never been investigated from the perspective of consumers. The present study investigated the impact of this multi-dimensional concept of information quality on consumer motives and intentions from the perspective of the consumers. A survey result of 373 consumers using knowledge search services in Korea has confirmed that while accuracy, expertness, timeliness, and relevancy had a positive impact on the perceived ease of use, accuracy, expertness, objectivity, and relevancy had a positive impact on the perceived usefulness. Only two factors such as timeliness and relevancy had a positive influence on the perceived enjoyment. The current results also demonstrated that consumer motives such as the perceived ease of use and perceived usefulness, with the exception of the perceived enjoyment, are critical factors with increasing the user intention. Theoretical, practical implications and limitations of the present study are discussed in the conclusion.

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