Factors Affecting the Use of Big Data: Focusing on the UTAUT2
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This study examines the effects of organizational and individual factors on the use of big data. Specifically, we look at key factors affecting the corporate use of big data amidst the rapidly changing business trends with the advent of the 4th Revolution, and explore mutually beneficial causal relationships between variables. A research model was designed based on the Unified Theory of Acceptance and Use of Technology2 (UTAUT2) model and the related factors derived. Two major implications of this study are: (i) it provides basic data for future research on the causal relationships between organizational and individual factors and the use of big data and (ii) it offers a possibility to study the relationship between big data and organizational performance. The results of this study can serve as useful data for theoretical research such as the introduction and use of big data in companies as well as the central and local governments. This will help companies strive to gain a competitive edge from both the practical and theoretical standpoints to find an efficient way.
Abstract
This study examines the effects of organizational and individual factors on the use of big data. Specifically, we look at key factors affecting the corporate use of big data amidst the rapidly changing business trends with the advent of the 4th Revolution, and explore mutually beneficial causal relationships between variables. A research model was designed based on the Unified Theory of Acceptance and Use of Technology2 (UTAUT2) model and the related factors derived. Two major implications of this study are: (i) it provides basic data for future research on the causal relationships between organizational and individual factors and the use of big data and (ii) it offers a possibility to study the relationship between big data and organizational performance. The results of this study can serve as useful data for theoretical research such as the introduction and use of big data in companies as well as the central and local governments. This will help companies strive to gain a competitive edge from both the practical and theoretical standpoints to find an efficient way.
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