인공지능 기반 기술에 대한 공공도서관 사서의 사용의도 연구
A Study on the Intention of Public Library Librarians to Use Artificial Intelligence-Based Technology
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
본 연구는 기술수용모델을 활용하여 기술준비도와 기술수용요인이 인공지능 기반 기술에 대한 공공도서관 사서의 사용의도에 미치는 영향을 분석하였다. 이를 위하여 공공도서관 사서를 대상으로 설문조사를 실시하였으며 총 202명의 설문 데이터를 통계 분석에 활용하였다. 가설검증 결과 첫째, 지각된 유용성에 낙관성은 유의한 정(+)의 영향을 미치는 것으로 나타났고 불편함은 유의한 부(-)의 영향을 미치는 것으로 나타났다. 지각된 용이성에 낙관성과 혁신성은 유의한 정(+)의 영향을 미치는 것으로 나타났으며 불편함은 유의한 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 지각된 용이성은 지각된 유용성에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 지각된 유용성과 지각된 용이성은 모두 사용의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 사용의도에 낙관성은 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 불안감은 유의한 부(-)의 영향을 미치는 것으로 나타났다. 본 연구는 인공지능 기반 기술에 대한 공공도서관 사서의 인식을 실증적으로 분석하여 향후 인공지능 기술의 도서관 활용에 대한 기초적인 자료를 제공할 수 있을 것으로 기대한다.
Abstract
This study analyzed the effect of technology preparation and technology acceptance factors on the intention of public library librarians to use artificial intelligence-based technology using the technology acceptance model. To this end, a survey was conducted on public library librarians, and a total of 202 survey data were used for statistical analysis. As a result of the hypothesis test, first, optimism has a significant positive (+) effect on perceived usefulness, and discomfort has a significant negative (-) effect. Optimism and innovation on perceived ease of use were found to have a significant positive (+) effect, and discomfort was found to have a significant negative (-) effect. Second, perceived ease of use was found to have a significant positive (+) effect on perceived usefulness, and both perceived usefulness and perceived ease of use had a significant positive (+) effect on the intention to use. Third, optimism was found to have a significant positive (+) effect on the intention to use, and anxiety was found to have a significant negative (-) effect. This study is expected to provide basic data on the use of artificial intelligence technology in the future by empirically analyzing public library librarians' perceptions of artificial intelligence-based technology.
참고문헌 (42)
- 강호철, "윤리경영이 조직구성원의 직무만족과 조직시민행동에 관한 연구", 經營論叢, 34, pp.1~19 (2013)
- 곽우정, "도서관의 인공지능(AI) 서비스 현황 및 서비스 제공 방안에 관한 연구", 한국도서관·정보학회지, 52(1), pp.155~178 (2021), 한국도서관·정보학회[DOI]
- 김태영, "지능형 기록정보서비스를 위한 선진 기술 현황 분석 및 적용 방안", 한국기록관리학회지, 18(4), pp.149~182 (2018), 한국기록관리학회[DOI]
- 노영희, "차세대디지털도서관의 발전방향논의에 관한 연구", 정보관리학회지, 31(2), pp.7~40 (2014), 한국정보관리학회[DOI]
- 노영희, "자율사물을 활용한 도서관 활성화 방안 연구", 한국도서관·정보학회지, 52(1), pp.27~54 (2021), 한국도서관·정보학회[DOI]
- 박진표, "모바일 광고의 수용자 반응에 관한 연구: TAM(기술수용모델)을 중심으로", OOH광고학연구, 7(4), pp.71~103 (2010), 한국OOH광고학회
- 서재연, "기술준비도가 스마트폰 관광 애플리케이션 이용의도에 미치는 영향 - 기술준비수용모델 적용 -", 관광학연구, 42(8), pp.109~127 (2018), 한국관광학회[DOI]
- 손조기, "IoT 기반 혁신제품의 수용의향에 관한 실증적 연구: 신뢰와 지각된 위험의 매개역할을중심으로", 박사, pp.2021
- 정인구, "통합기술수용이론(UTAUT)과 기술준비도(TRI)가 혁신제품 수용의도에 미치는 영향에 관한 연구", 박사, pp.2020
- Adams, D. A., "Perceived usefulness, ease of use, and usage of information technology : a replication", MIS Quarterly, 16(2), pp.227~247 (1992)[DOI]
- Agarwal, R., "A conceptual and operational definition of personal innovativeness in the domain of information technology", Information Systems Research, 9(2), pp.204~215 (1998)
- Ajzen, I., "The theory of planned behavior", Organizational Behavior and Human Decision Processes, 50(2), pp.179~211 (1991)
- Andrews, J. E., "UTAUT as a model for understanding intention to adopt AI and related technologies among librarians", The Journal of Academic Librarianship, 47(6) (2021)
- Basgoze, P., "Integration of technology readiness(TR)into the technology acceptance model(TAM)for m-shopping", International Journal of Scientific Research and Innovative Technology, 2(3), pp.26~35 (2015)
- Cave, S., "Hopes and fears for intelligent machines in fiction and reality", Nature Machine Intelligence, 1(2), pp.74~78 (2019)[DOI]
- Chau, P. Y., "An empirical assessment of a modified technology acceptance model", Journal of Management Information Systems, 13(2), pp.185~204 (1996)[DOI]
- Chen, S. C., "Determinants of satisfaction and continuance intention towards self-service technologies", Industrial Management & Data Systems, 109(9), pp.1248~1263 (2009)[DOI]
- Chris Lin, J. S., "The role of technology readiness in self-service technology acceptance", Managing Service Quality : An International Journal, 21(4), pp.424~444 (2011)[DOI]
- Colby, C., "Ready or not? What consumer really think about technology", 2000 International CES (2000)
- Davis, F. D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, 13(3), pp.319~340 (1989)[DOI]
- Davis, F. D., "User acceptance of computer technology : a comparison of two theoretical models", Management Science, 35(8), pp.982~1003 (1989)
- DeLone, W., "Information systems success : the quest for the dependent variable", Information Systems Research, 3(1), pp.60~95 (1992)[DOI]
- Gefen, D., "Trust and TAM in online shopping : an integrated model", MIS Quarterly, 27(1), pp.51~90 (2003)[DOI]
- Hong, W., "Determinants of user acceptance of digital libraries : an empirical examination of individual differences and system characteristics", Journal of Management Information Systems, 18(3), pp.97~124 (2002)[DOI]
- Igbaria, M., "The effects of self-efficacy on computer usage", Omega, 23(6), pp.587~605 (1995)[DOI]
- Igbaria, M., "Testing the determinants and of microcomputer usage via a structural equation model", Journal of Management Information Systems, 11(4), pp.87~114 (1995)[DOI]
- Lin, C. H., "Integrating technology readiness into technology acceptance : the TRAM model", Psychology & Marketing, 24(7), pp.641~657 (2007)[DOI]
- Lin, J. S. C., "The role of technology readiness in customers' perception and adoption of self-service technologies", International Journal of Service Industry Management, 17(5), pp.497~517 (2006)[DOI]
- Lund, B., "Perceptions toward artificial intelligence among academic library employees and alignment with the diffusion of innovations’ adopter categories", College & Research Libraries, 81(5), pp.865~882 (2020)[DOI]
- Oh, J. C., "The role of technology readiness in consumers'adoption of mobile internet services between South Korea and China", International Journal of Mobile Communications, 12(3), pp.229~248 (2014)[DOI]
- Parasuraman, A., "Technology Readiness Index(TRI)a multiple-item scale to measure readiness to embrace new technologies", Journal of service research, 2(4), pp.307~320 (2000)[DOI]
- Namkee Park, "User acceptance of a digital library system in developing countries: An application of the Technology Acceptance Model", International Journal of Information Management, 29(3), pp.196~209 (2009), Elsevier BV[DOI]
- Rogers, E. M., "Lessons for guidelines from the diffusion of innovations", Joint Commission Journal on Quality and Patient Safety, 21(7), pp.324~328 (1995)[DOI]
- Rogers, E. M., "Diffusion of innovations" (2003), Free Press
- Taylor, S., "Understanding information technology usage : a test competing models", Information Systems Research, 6(2), pp.144~176 (1995)
- Thong, J. Y. L., "Understanding user acceptance of digital libraries : what are the roles of interface characteristics, organizational context", and individual differences? International Journal of Human-Computer Studies, 57, pp.215~242 (2002)[DOI]
- Venkatesh, V., "A model of the antecedents of perceived ease of use : development and test", Decision Sciences, 27(3), pp.451~481 (1996)
- Venkatesh, V., "A theoretical extension of the technology acceptance model : Four longitudinal field studies", Management Science, 46(2), pp.186~204 (2000)[DOI]
- Venkatesh, V., "User acceptance of information technology : toward a unified view", MIS Quarterly, 27(3), pp.425~478 (2003)[DOI]
- Walczuch, R., "The effect of service employees' technology readiness on technology acceptance", Information & Management, 44(2), pp.206~215 (2007)[DOI]
- Wood, Barbara A., "Librarians' perceptions of artificial intelligence and its potential impact on the profession", Computers in Libraries, 38(1), pp.26~30 (2018)
- "Artificial Intelligence: American Attitudes and Trends" (2019)[URL]
