흡수역량, 블록체인 비즈니스 모델, 성과에 관한 연구: 한국물류기업을 중심으로
The Relationship of Absorptive Capacity, Business Model of Blockchain Technology, and Performance in Korean Logistics’ Firms
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초록
본 연구는 물류기업이 블록체인기술을 활용하는 경우에 다른 비즈니스 모델을 가질 것이라고 보고 이러한 비즈니스 모델을 파악하는 것을 연구목적으로 한다. 이와 더불어 블록체인기술을 활용하는 물류기업들의 흡수역량과 성과의 차이를 파악하고자 한다. 이러한 연구목적을 달성하기 위해 본연구에서는 물류기업에 대한 설문조사를 실시하였고 수집된 자료를 분석하였다. 비즈니스 모델을파악하기 위하여 군집분석을 실시하였고 군집분석의 유의성을 파악하기 위하여 분산분석을 실시하였다. 군집분석을 통해 파악된 비즈니스 모델에 따라 흡수역량과 성과의 차이를 분석하였다. 추가적으로 흡수역량과 성과 차이를 파악하기 위해 PLS 분석을 실시하였다. 결과를 보면 물류기업들은 블록체인기술을 채택함에 있어 다른 비즈니스 모델의 유형을 가지고 있다는 것을 알 수 있었다. 비즈니스 모델의 발전정도가 높은 기업군들이 흡수역량과 성과 수준에서 높은 결과를 나타내었다.
Abstract
In this paper, we propose that logistics companies will have different business models when using blockchain technology. In addition, it intends to understand the difference in absorptive capacity and performance of logistics companies using blockchain technology. In order to achieve this research objective, this study conducted a survey on logistics companies and analyzed the collected data. Cluster analysis was performed to understand the business model, and ANOVA was performed to understand the significance of cluster analysis. The difference in absorptive capacity and performance was analyzed according to the business model identified through cluster analysis. In addition, PLS analysis was conducted to determine the difference in absorption capacity and performance. The results show that logistics companies have different types of business models in adopting blockchain technology. Logistics companies groups with high degree of development of business models showed high results in terms of absorption capacity and performance level.
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