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의료정보서비스 애플리케이션의 지속적 이용의도에 대한 연구: 확장된 계획적 행동이론의 응용

A study on continuous use intention of medical information service applications: Application of the Extended Theory of Planned Behavior

진석
한국컴퓨터정보학회 (The Korean Society Of Computer And Information)|2024.02|한국컴퓨터정보학회논문지 (Journal of The Korea Society of Computer and Information)|제29권 제2호|pp. 153-168|DOI https://doi.org/10.9708/jksci.2024.29.02.153

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키워드

행동의도Behavior Intention지속적 이용의도확장된 계획적 행동이론의료소비자Continuous use intentionMedical consumerETPB의료정보서비스 애플리케이션Medical information service applications
주제분류컴퓨터학

초록

본 연구는 의료정보서비스 애플리케이션에 대한 지속적 이용의도에 영향을 미치는 변인들 간의유의성을 검증하기 위해 ETPB를 기반으로 PLS－SEM을 사용하여 실증적인 연구를 진행하였다. 첫째, 개인적 특성 변수인 친밀감, 사전지식과 인지된 기대편익 변수인 비용절감은 TPB 변수인태도, 주관적 규범, 인지된 행동통제에 유의한 영향을 미친다는 것이 확인되었다. 둘째, TPB 변수들은 행동의도에 유의한 영향을 미치고 행동의도는 지속적 이용의도에 유의한 영향을 미친다는것이 확인되었다. 셋째, 친밀감, 사전지식, 비용절감은 의료소비자들의 인식 전환을 기반으로 하는행동의도의 매개를 통해 지속적 이용의도에 영향을 미친다는 것이 확인되었다. 본 연구는 의료소비자들의 행동의도를 통해 의료정보서비스 애플리케이션에 대한 지속적 이용의도에 미치는 영향을 도출하여 의료소비자들의 행태를 실증적으로 규명하였다는 점에서 그 의의를 찾을 수 있다.

Abstract

The purpose of this study was to verify the correlation between variables that affect the intention to continue using medical information service applications. Then, we established a research model based on ETPB and conducted an empirical study using PLS-SEM.According to the empirical analysis results, First, intimacy, prior knowledge, and cost saving were confirmed to have a significant impact on the TPB variables such as attitude, subjective norm, and perceived behavioral control. Second, it was confirmed that TPB variables had a significant impact on behavioral intention, and behavioral intention had a significant impact on continued use intention. Third, it was confirmed that familiarity, prior knowledge, and cost saving had a significant impact on the intention to continue use through the mediation of behavioral intention based on the perception shift of medical consumers. The significance of this study is that it empirically investigated the behavior of medical consumers by deriving the impact on their intention to continue using medical information service applications through their behavioral intentions.

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