시간 인지와 항목 기반 통합 유사도의 협력 필터링
Time-aware Item-based Collaborative Filtering with Similarity Integration
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초록
인터넷 상의 정보 과부하 시대에 필수 불가결한 기능인 추천 시스템은 사용자가 선호할 만한상품을 추천하는 서비스로서 여러 상업용 사이트에서 성공적으로 제공되고 있다. 최근 대표적인추천 기법인 협력 필터링의 성능 개선을 위하여 항목 평가 시간을 반영하려는 연구가 활발하다. 이 연구들의 핵심 아이디어는 과거에 평가한 항목일수록 기하급수적으로 낮은 가중치를 두어 추천 결과를 산출하는 것이다. 그러나 이는 항목의 특성에 따른 사용자들의 선호도 변화를 고려하지 않고 모든 항목들에 대하여 일률적인 시간 함수를 적용한다는 단점을 가진다. 본 연구는 시간에 따른 항목 간의 유사도값 변화를 가중합으로 통합하는 새로운 유사도 척도를 개발함으로써 기존과 전혀 다른 관점의 시간 인지 협력 필터링 기법을 제안한다. 실험 결과, 제안 방법의 예측 성능과 추천 성능은 기존의 대표적 시간 인지 방법과 전통적 방법들에 비해 월등하게 우수하였다.
Abstract
In the era of information overload on the Internet, the recommendation system, which is an indispensable function, is a service that recommends products that a user may prefer, and has been successfully provided in various commercial sites. Recently, studies to reflect the rating time of items to improve the performance of collaborative filtering, a representative recommendation technique, are active. The core idea of these studies is to generate the recommendation list by giving an exponentially lower weight to the items rated in the past. However, this has a disadvantage in that a time function is uniformly applied to all items without considering changes in users' preferences according to the characteristics of the items. In this study, we propose a time-aware collaborative filtering technique from a completely different point of view by developing a new similarity measure that integrates the change in similarity values between items over time into a weighted sum. As a result of the experiment, the prediction performance and recommendation performance of the proposed method were significantly superior to the existing representative time aware methods and traditional methods.
참고문헌 (15)
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