지각된 조직 이미지가 조직 몰입에 미치는 영향
The Effect of Perceived Organizational Image on Organizational Commitment
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초록
조직 이미지는 조직 구성원의 태도, 행동과 결과에 영향을 미치는 것으로 점점 더 중요해 지고 있으며, 특히 연구자들은 호의적인 조직 이미지가 조직 구성원들이 조직에 대한 동일시와 몰입을 증대시키는데 있어서 중요한 역할을 하는 것에 관심을 가져 왔다. 조직 동일시와 조직 몰입, 이 두 개념은 조직 구성원들의 행동을 이해하고 예측하여 그들의 행동에 영향을 미치려는 시도로 발전되었으며, 조직 동일시는 인지적 개념으로서 조직 몰입과 구별되는 조직 몰입의 선행 요인으로 이해될 수 있다. 따라서, 본 연구에서 사회 정체성 이론에 기반하여 조직 동일시에 대한 지각된 조직 이미지의 영향력에 대해 논의하며, 조직 이미지와 구성원들의 조직 몰입 간 관계에 있어 조직 동일시의 매개 역할을 고찰하였다. 또한 외부 조직 이미지와 조직 동일시 간 관계에 대한 재직 기간의 영향력과 조직 동일시와 조직 몰입 간 관계에 대한 조직 기반 자기 존중감의 영향력을 다루고자 하였다. 이러한 가정을 검증하기 위해서 국내 기업과 외국계 기업 51개 곳에 근무하는 비서직 종사자를 대상으로 수집한 응답을 분석한 결과 첫째, 지각된 조직 이미지와 조직 동일시, 조직 동일시와 조직 기반 자기 존중감 간에 긍정적인 관계를 보였다. 둘째, 조직 이미지와 조직 기반 자기 존중감 간 관계에 있어서 조직 동일시가 그 둘 간 관계를 완전 매개하는 것으로 나타났다. 셋째, 조직 이미지와 구성원들의 조직 동일시 간 관계가 그들의 재직 기간에 따라 달라진다는 것이 밝혀졌다. 넷째, 조직 동일시와 조직 몰입 간 관계가 구성원들의 조직 기반 자기 존중감 수준에 따라 달라지는 것으로 나타났다. 마지막으로 이러한 연구 결과를 바탕으로 본 연구의 시사점과 제한점 및 향후 연구 과제에 대해 논의하였다.
Abstract
Perceived Organizational image is more considered to be crucial as construct which affect organizational members' attitudes and behaviors. Especially, Scholars have paid attention to the role of perceived organizational image's increasing organizational identification and organizational commitment. Both of them have developed as a attempt which understand and predict behaviors of organizational members, which in turn affect their behaviors. Organizational identification is the cognitive construct and seen as the antecedent of organizational commitment. At first, The purpose of this study was to examine the construct of organizational identification based on social identity theory. Second, the relationship between perceived organizational image and organizational identification and the relationship between organizational identification and organizational commitment. were examined. Third, the mediating effect of organizational identification in relationship between organizational image and organizational commitment, the moderating effect of tenure in relationship between organizational image and organizational identification, and the moderating effect of OBSE in relationship between organizational identification and organizational commitment were tested. This study tested research model using data collected from employees who was in charge of secretarial works of domestic companies and foreign companies. First, organizational image was positively related to organizational identification and organizational identification was significantly related to OBSE. Second, the relationship of between organizational image and OBSE was fully mediated by organizational identification. Third, tenure moderated the relationship between organizational image and organizational identification. Fourth, OBSE moderated the relationship between organizational identification and organizational commitment. Finally, based on these results, the implication and limitation of this study and the direction for future study were discussed.
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