자기노출 의사결정에 대한 정서적 요인들의 영향
Investigating the Impact of Affective Factors on Self-disclosure
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지난 10여 년간 프라이버시 문헌에서 중요한 연구흐름들 중의 하나는 자기노출과 관련한 의사결정 과정인 비용-혜택 분석에 영향을 미치는 요인들을 발견하는 것이었다. 그러나 인간의 행동은 인지적 요인뿐만 아니라 정서적 요인에 의해서도 크게 영향을 받음에도 불구하고, 기존 연구에서 발견된 요인들 대부분은 인지적 속성을 갖는 요인들이었다. 본 연구는 이러한 불균형적 상황에 대한 인식을 토대로 자기노출 의사결정에 영향을 미치는 정서적 요인으로서 SNS 즐거움과 SNS 피로감의역할을 검토한다. 데이터 분석결과, 자기노출 의사결정에 대한 이러한 정서적 요인들의 영향이 적지않고, 또한 SNS 피로감 보다 SNS 즐거움의 영향 정도가 크다는 사실을 발견하였다. 정서적 요인들과 의사결정 요인들 사이의 관련성은 일치효과 메커니즘에 의해서 긍정적 정서는 긍정적 평가요인에만(혜택요인), 부정적 정서는 부정적 평가요인에만(비용요인) 차별적으로 영향을 미치는 것으로 나타났다. 본 연구는 이러한 분석결과를 토대로 향후 연구를 위한 의미있는 시사점들을 논의한다.
Abstract
One of the important research streams in the privacy literature for the past decade has been to discover factors affecting the decision-making process related to self-disclosure, called the cost-benefit analysis. However, although human behavior is greatly influenced by affective as well as cognitive factors, most of the factors found in previous studies are those with cognitive properties. Based on the awareness of this imbalanced situation, the study examines the role of affective factors on self-dislosure decision-making, especially SNS enjoyment and SNS fatigue. As a result of data analysis, the study finds that the influence of these affective factors is significant, and the influence of SNS enjoyment is greater than that of SNS fatigue. As for the relationship between the affective factors and the decision-making factors, the study finds that the positive affect(enjoyment) relates to only the positive evaluation factor(benefit) and the negative affect(fatigue) relates only the negative evaluation factor(cost), which demonstrate the congruent effect mechanism. Based on the result, the study discusses meaningful implications and suggestions for future studies.
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