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Self-Consciousness and Self-Disclosure on Social Networking Sites and Psychological Outcomes

이재은|이규동|Clive Carlton Sanford
한국상품학회 (Korean Academy Of Commodity Science & Technology)|2013.02|상품학연구 (Journal of Product Research)|제31권 제1호|pp. 49-63|DOI 10.36345/kacst.2013.31.1.005

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참고문헌

키워드

애착attachmentsubjective well-being주관적 안녕감self-consciousness자기의식social networking sites소셜 네트워크 사이트
주제분류경영학

초록

Purpose: Although people easily express themselves and interact with others through social network sites (SNSs), research on the positive outcomes of using SNSs is insufficient. This article investigates the impacts of private and public self-consciousness and self-disclosure on subjective well-being, and on attachment to social network sites. Design/methodology/approach: A survey method was used. During the first stage of this survey, participants completed a test of their self-consciousness and personality dimensions. Two weeks later, they participated in another survey where they answered SNS-related questions. In this survey, participants were asked about their usage period of SNSs, the URL (uniform resource locator) of their SNSs, and other demographic variables. Three hundred participants were recruited from a large university in South Korea. Results/findings: The results indicate that self-disclosing behavior is positively related to attachment to their social network sites. Private self-consciousness, however, has a negative impact on attachment to social network sites. Self-disclosing on social network sites is positively associated with life satisfaction, positive affect, and aggregated subjective well-being. Research implications/limitations: The findings suggest that individuals use SNSs for interpersonal purposes, and thereby increase their subjective well-being. Thus, policy makers and practitioners should provide safe and convenient methods to foster this kind of self-revealing behavior on the Internet. Future work/research: Unlike hedonic aspect in this paper, an examination of the eudaimonic approach to happiness, which focuses on meaning, self-realization, and self-acceptance, is required. Originality/value: We revisit the social use of information technology from a positive psychology perspective, and explain attachment to SNSs and subjective well-being.

Abstract

Purpose: Although people easily express themselves and interact with others through social network sites (SNSs), research on the positive outcomes of using SNSs is insufficient. This article investigates the impacts of private and public self-consciousness and self-disclosure on subjective well-being, and on attachment to social network sites. Design/methodology/approach: A survey method was used. During the first stage of this survey, participants completed a test of their self-consciousness and personality dimensions. Two weeks later, they participated in another survey where they answered SNS-related questions. In this survey, participants were asked about their usage period of SNSs, the URL (uniform resource locator) of their SNSs, and other demographic variables. Three hundred participants were recruited from a large university in South Korea. Results/findings: The results indicate that self-disclosing behavior is positively related to attachment to their social network sites. Private self-consciousness, however, has a negative impact on attachment to social network sites. Self-disclosing on social network sites is positively associated with life satisfaction, positive affect, and aggregated subjective well-being. Research implications/limitations: The findings suggest that individuals use SNSs for interpersonal purposes, and thereby increase their subjective well-being. Thus, policy makers and practitioners should provide safe and convenient methods to foster this kind of self-revealing behavior on the Internet. Future work/research: Unlike hedonic aspect in this paper, an examination of the eudaimonic approach to happiness, which focuses on meaning, self-realization, and self-acceptance, is required. Originality/value: We revisit the social use of information technology from a positive psychology perspective, and explain attachment to SNSs and subjective well-being.

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