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여행업의 사회적 책임(CSR)이 조직신뢰와 조직몰입에 미치는 영향

The impact of social responsibility CSR has on organizational trust and organizational Commitment in Travel Agencies

이미혜|정양미
관광경영학회 (Tourism Management Research Organization)|2014.03|관광경영연구 (Journal of Tourism Management Research)|제18권 제1호|pp. 253-275

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참고문헌

키워드

CSRorganizational commitmentorganizational trustTravel Agencies

초록

This study aims to find out the effect of corporate social responsibility(CSR) by travel agencies to their employees at the aspect of working attitude toward both of organizational trust and organizational commitment. By doing that, this study also tries to find the way for ethical management and organizational management by corporate, which are followed by the execution of corporate social responsibility by travel agencies in future. The study results through empirical analysis are as follows: Firstly, from corporate social responsibility(CSR) by travel agencies, factors of legal and ethical responsibilities affect significantly to organizational trust. But economical responsibility and charitable responsibility don’t affect significantly to organizational trust. So, they are rejected. Secondly, from corporate social responsibility(CSR) by travel agencies, factors of economical responsibility, legal and ethical responsibilities and charitable responsibility affect significantly to organizational commitment. Thirdly, from organizational trust by travel agencies, organizational commitment has significant effects. Based on the study results, operational(or working leveled) plans about corporate social responsibility(CSR) by travel agencies are as follows: Firstly, in the past, corporate social responsibility (CSR) by travel agencies was carried out mainly by management hierarchy and regarded just as extension of work for companies. Also, employees felt pressed because social responsibility was carried out together with their work. Accordingly, they recognized it negatively. Therefore, through sharing education and information about social responsi bility with employees continuously, they could be made to recognize it positively. Secondly, as corporate social responsibility(CSR) by travel agencies affects positively to employees’ organizational trust, their organizational commitments have been improved. But corporate social responsibility(CSR) by travel agencies is an essential action required at the process of medium and long term development of corporate rather than it is just passive social responsibility which is executed by the request of time. Like this, as corporate social responsibility(CSR) by travel agencies affects positively employees’ organizational trust and organizational commitment in general, travel agencies should make efforts to encourage social responsibility(CSR), induce employees’ participation, etc.

Abstract

This study aims to find out the effect of corporate social responsibility(CSR) by travel agencies to their employees at the aspect of working attitude toward both of organizational trust and organizational commitment. By doing that, this study also tries to find the way for ethical management and organizational management by corporate, which are followed by the execution of corporate social responsibility by travel agencies in future. The study results through empirical analysis are as follows: Firstly, from corporate social responsibility(CSR) by travel agencies, factors of legal and ethical responsibilities affect significantly to organizational trust. But economical responsibility and charitable responsibility don’t affect significantly to organizational trust. So, they are rejected. Secondly, from corporate social responsibility(CSR) by travel agencies, factors of economical responsibility, legal and ethical responsibilities and charitable responsibility affect significantly to organizational commitment. Thirdly, from organizational trust by travel agencies, organizational commitment has significant effects. Based on the study results, operational(or working leveled) plans about corporate social responsibility(CSR) by travel agencies are as follows: Firstly, in the past, corporate social responsibility (CSR) by travel agencies was carried out mainly by management hierarchy and regarded just as extension of work for companies. Also, employees felt pressed because social responsibility was carried out together with their work. Accordingly, they recognized it negatively. Therefore, through sharing education and information about social responsi bility with employees continuously, they could be made to recognize it positively. Secondly, as corporate social responsibility(CSR) by travel agencies affects positively to employees’ organizational trust, their organizational commitments have been improved. But corporate social responsibility(CSR) by travel agencies is an essential action required at the process of medium and long term development of corporate rather than it is just passive social responsibility which is executed by the request of time. Like this, as corporate social responsibility(CSR) by travel agencies affects positively employees’ organizational trust and organizational commitment in general, travel agencies should make efforts to encourage social responsibility(CSR), induce employees’ participation, etc.

참고문헌 (73)

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