IPA를 이용한 FSC 항공사 선택속성 연구
A Study on the Attributes of the Choice of Full Services Carrier with the Use of IPA.
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The purpose of this research study is to consider strategical methods for offering proactive and fit services by carriers. To achieve this purpose, this study is to present and identify the attributes of the choice of FSC (Full-Services Carrier) made by customers. First, it is revealed that most customers using FSC are married at the age of their 40s. They have highly-paid and specialized jobs that provide more than KRW 4 million of monthly income. It can be concluded that they have obtained the information about the carrier from the Internet and travel agencies. For use frequency, most customers have preferred to use the carrier for 1-6 times. Second, it is found that customers using FSC have rather showed the lower satisfaction of 9 attributes of the choice they considered important after using it. Given this fact, FSC must make strenuous efforts to improve and complement the unfortunate things by promoting the sustainable development of the relevant public relations and marketing. However, it is significant that despite these limits, this research study must perceive accurately the differences in the attributes of demographic features of gather the data necessary for developing the sustainable advertisement strategies and marketing methods established by carriers.
Abstract
The purpose of this research study is to consider strategical methods for offering proactive and fit services by carriers. To achieve this purpose, this study is to present and identify the attributes of the choice of FSC (Full-Services Carrier) made by customers. First, it is revealed that most customers using FSC are married at the age of their 40s. They have highly-paid and specialized jobs that provide more than KRW 4 million of monthly income. It can be concluded that they have obtained the information about the carrier from the Internet and travel agencies. For use frequency, most customers have preferred to use the carrier for 1-6 times. Second, it is found that customers using FSC have rather showed the lower satisfaction of 9 attributes of the choice they considered important after using it. Given this fact, FSC must make strenuous efforts to improve and complement the unfortunate things by promoting the sustainable development of the relevant public relations and marketing. However, it is significant that despite these limits, this research study must perceive accurately the differences in the attributes of demographic features of gather the data necessary for developing the sustainable advertisement strategies and marketing methods established by carriers.
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