Visual merchandising strategies for fashion retailers
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This article discusses the emerging role of visual merchandising for fashion retailers asa competitive strategy. Three research papers are introduced for the Journal of GlobalFashion Marketing’s 2014 special issue on visual merchandising. The fashion retailmarket has been changing faster than any other market and this change is not a gradualone; it is, rather, revolutionary. One of the most important factors leading this change isthe emergence of online shopping, including all different kinds of non-brick-andmortarcommerce through mobile devices, television and kiosks. Fashion retailers whomaintain their physical stores must cope with the raised expectations and evolvedshopping habits of customers, who are concurrently able to enjoy cyber shoppinganywhere in the world
Abstract
This article discusses the emerging role of visual merchandising for fashion retailers asa competitive strategy. Three research papers are introduced for the Journal of GlobalFashion Marketing’s 2014 special issue on visual merchandising. The fashion retailmarket has been changing faster than any other market and this change is not a gradualone; it is, rather, revolutionary. One of the most important factors leading this change isthe emergence of online shopping, including all different kinds of non-brick-andmortarcommerce through mobile devices, television and kiosks. Fashion retailers whomaintain their physical stores must cope with the raised expectations and evolvedshopping habits of customers, who are concurrently able to enjoy cyber shoppinganywhere in the world
참고문헌 (11)
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