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Sustainability and customer equity: Evaluation of citing networks and contributions

강승묵|Kyung Hoon Kim|김주란|Yang Sun
한국마케팅과학회 (Korean Scholars of Marketing Science)|2019.06|Journal of Global Fashion Marketing|제10권 제3호|pp. 267-274|DOI https://doi.org/10.1080/20932685.2019.1611464

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Sustainabilitybrand equityfast fashioncustomer equitysustainable marketing可持续性可持续营销品牌资产快时尚顾 客资产
주제분류경영학

초록

rticle and contributes to the extant literature by examining the relationship between sustainable marketing performance and customer equity. The study helps clarify perceived sustainable marketing performance, providing new insights into the relationship between perceived sustainable marketing performance and customer equity, including value equity, brand equity, and relationship equity. It also shows that environmental concerns are a key factor in enhancing customer equity for the fast fashion industry context. The high-impact article offers an initial examination of the key features of sustainability and customer equity. An assessment of works citing the article shows how it has shaped sustainable marketing and customer equity.

Abstract

rticle and contributes to the extant literature by examining the relationship between sustainable marketing performance and customer equity. The study helps clarify perceived sustainable marketing performance, providing new insights into the relationship between perceived sustainable marketing performance and customer equity, including value equity, brand equity, and relationship equity. It also shows that environmental concerns are a key factor in enhancing customer equity for the fast fashion industry context. The high-impact article offers an initial examination of the key features of sustainability and customer equity. An assessment of works citing the article shows how it has shaped sustainable marketing and customer equity.

참고문헌 (26)

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관련 논문AI추천

Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry김경훈, Juran Kim, Yang Sun한국마케팅과학회 · Journal of Global Fashion Marketing2014 · 제5권 제1호Measures of perceived sustainability김경훈, 김주란, 이기훈, Charles R, Taylor한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2015 · 제25권 제2호Influence of sustainable marketing activities on customer equity고은주, Yang Sun한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2016 · 제26권 제3호Insights, challenges and recommendations for research on sustainability in marketingKeith Tudor, Paola Andrea Morales, Sheb True한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2020 · 제30권 제4호Sustainability in social brand communities: influences on customer equity김주란한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2015 · 제25권 제3호Sustainability in fashion and luxury marketing: Results, paradoxes and potentialitiesAkrout Houcine, Guercini Simone한국마케팅과학회 · Journal of Global Fashion Marketing2022 · 제13권 제2호

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