Success indicators in various fashion business models
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초록
The objective of this study was to analyze the business models of various fashioncompanies, based on their 2009 financial indicators, to understand how differentoperation models correlate with success and whether selected performance indicatorsmonitor operational success. Based on their business models, the companies wereclassified as follows: brand retailers, brand marketers, luxury brands, and multi-brandretailers. Brand retailers with a high net profit margin and a rapid turnover of inventorywere significantly more profitable than traditional multi-brand retailers. Luxury brandcompanies were another successful group. Though their stockturn was low, their netprofit was high because of their unique design and high brand value. Brand marketerscould adapt well to rapid changes, because their business was primarily based onintangible assets. Furthermore, multi-brand retailers showed the lowest financial ratiosbecause of their slow stockturn and low net profit margin.
Abstract
The objective of this study was to analyze the business models of various fashioncompanies, based on their 2009 financial indicators, to understand how differentoperation models correlate with success and whether selected performance indicatorsmonitor operational success. Based on their business models, the companies wereclassified as follows: brand retailers, brand marketers, luxury brands, and multi-brandretailers. Brand retailers with a high net profit margin and a rapid turnover of inventorywere significantly more profitable than traditional multi-brand retailers. Luxury brandcompanies were another successful group. Though their stockturn was low, their netprofit was high because of their unique design and high brand value. Brand marketerscould adapt well to rapid changes, because their business was primarily based onintangible assets. Furthermore, multi-brand retailers showed the lowest financial ratiosbecause of their slow stockturn and low net profit margin.
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