게이미피케이션 적용 웹사이트 디자인을 위한 기초연구-코드카데미 웹사이트를 중심으로-

Abstract

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Recently, the vast majority of gamification methodologies are applied to web sites. However, the researches on the gamification oriented web-site design are rarely conducted. Therefore, this research suggests fundamental design guidelines for the gamification oriented web-site design. In order to do that, the studies about the principles of web-site design and the concept, mechanism, and components of the gamification are conducted. At the same time, the case study is also conducted. This study is more focused on the web-sites for learning computer programming languages. Thus, one of the most successful cases, Codecademy site, is selected to be reviewed. Through the results of these studies, the design guidelines which are considered color code, layout, and effective strategies to apply gamification methodologies are suggested as a result. It is expected that the result will be utilized as fundamental resources when gamification oriented website design is needed. The results are follows. First, intrinsic motivation and extrinsic motivation have to be applied correctly to the design of web site. Second, motivation design must be applied effectively to the web site design. Third, designers must have fundamental knowledge about gamification. Fourth, the color, layout, and other design components should be considered to facilitate the adaptation of user. If more education sites for computer programming languages like Codecademy come out, it would be possible to suggest higher quality guidelines through the comparison analysis.