디자인융합기반을 통한 중소기업혁신 플랫폼전략 연구 -개방형 가치창출 플랫폼과 「k-design119hot-line」사례 분석을 중심으로-

Abstract

The technological development of ICT has caused changes in the strategic business environments and the value creation processes of relevant companies. Also, as a result of an increase in the diversity and dynamics, to which the needs of individual consumers are reflected, the uncertainties in creating the market values has been increasing as well. Moreover, the form of competitions among companies has evolved from that within the ecosystem of companies to that in units of industries and in ecosystem of business models. Consequently, the key challenges for South Korea to create national values in the future are the sustainable innovations, the formation of ecosystem for creating future values and the supportive strategies for small-middle companies in Korea. Thus, formation, conversion and expansion of the design innovation platform for future market creation that can form a constantly growing company ecosystem are the critical strategies for an evolution of the creative economy paradigm in the future and for a long-term creation of national values. In this study, the formation of a future value creation ecosystem for design-oriented small-middle companies were investigated and the dominant design management structure is proposed for leading the competitions within the existing markets and creating the future markets. Furthermore, for the small-middle companies to apply the strategy over the whole management period, the structure and role of the converged future value creation platform were introduced. The study is meaningful for the fact that it analyses the cases of overseas opened value creation platforms and k-design119 hot-line of Korea Institute of Design Promotion to study the design business convergence ecosystem structure with continuous innovations in design-oriented small-middle companies and to ultimately find a way to draw coevolution of the design innovation platform to become the core platform for the small-middle companies in Korea.