지각적 조직화 관점에 의한 신진 디자이너의 디자인 특성과 내적 의미 - 2015 SS Collection을 중심으로 -

Abstract

The aim of this study was to analyze the design characteristics of the rising designers who released their collection in Paris, London, Milan, and New York from the perspective of ‘perceptual organization,’ which was suggested by the Gestalt psychologists, and to derive the implicated internal meanings of the characteristics. The design characteristics obtained by analyzing the collections based on the principle of ‘perceptual organization’ included playful motif, deconstructive sensibility, huge proportions, geometric line, color blocks, asymmetry, sensual disclosure, denormalization and cultural blending. The design proposed by the rising designers indicates the meaning of symbolism in which a certain theme is simplified in terms of its form, silhouette and motif; the trend of time that shows the trend with repeated similar elements; identity that clearly expresses the inherent nature and peculiarity in design; and the meaning of creativity that suggests new design that diverges from norms and ideas established in the past. The design characteristics of the collection were symbolic and simple because the collection expressed an independent will to create its own representative images using simple and distinctive designs with high readability and memorability. In addition, the unique and sensational designs proposed by the rising designers implied the internal meanings of the disconnection from the past and the challenge towards the future. This study is significant as it analyzed the characteristics of designs by new designers who are currently not recognized but have high potential, based on the principle of perceptual organization in Gestalt psychology that systematizes the principles of human perception.