제품서비스 개발에 있어서 소비자 Customizing 디자인 전략에 관한 연구

Abstract

A recent emergence of social media that allows people to connect each others has marked a turning point from biased consumption driven by corporate brand to experiencing-centered consumption age. In this regard customized design for customer in terms of development of product service has been researched in this study as a strategy reflecting and actualizing needs of changed customer. Initially structured factors of the market that has consolidated consumption value that is socially advanced and consumer choice was explored and methods and types of information sharing of social media has been contemplated. After that as strategic point of view this study has discussed about creative role of designer who has insight to predict market demand and prepare product and service in advance of consumer demands. It also tried to find out way of visualizing consumer customizing through structuralization of modular system design as a concrete alternatives. Lastly this study suggested that there should be three phases of design strategies for consumer customizing as follow in conclusion. Firstly, designers should carefully observe the problem that consumers may have regarding the process of using products and services. Secondly, various options that enable consumers to choose services and products for consumer's tastes from development of new product to production and sales and modular systems enabling innovative DIY should be developed to create potential demand of new design. Thirdly, innovative ideas that are gathered should be evaluated by social design platform in which members of the public participate and feedback in relation to its value should be given. Based on evaluation and feedback, customizing design process of virtuous circulation structure for creating more rational consumption value should be built.