탈중심화 아이덴티티의 해체적 해석과 함수식

Abstract

In this study, I named identity design, which is emerging in the digital media era, as decentralization identity based on the viewpoint of decentralization, and developed a functional formula by interpreting it from the deconstructive viewpoint. Decentralization identity is not something static in terms of its form and contents, but has a flexible and variable form which contains new meanings and messages. It shows difference from the single-structure identity in its form and contents, and I would like to propose a method by analyzing it using functional formula. I sub-categorized the decentralization identity into variability, time and space, and movement. The first one is variability of forms, and I regarded it as ‘different movement’, ‘asymmetric amorphous’ and ‘repetitive fractal’. The second one is expansion of time and space. I categorized it into ‘trace of time’, ‘infinity as a margin’, and ‘separation of grid’. The third one is movement of combination structure. I arranged it with ‘disseminative eruption’, ‘supplementary compound’ and ‘poly-semantic suggestion’. The application environment of identity design, where analogue and digital media are intermingled and coexist, needs a visual system which responds to diverse and complicated media. Decentralization may provide with a visual environment with an acceptable condition, and it will produce a live visual image as a well-organized system which shows clear identity. Therefore, the decentralization identity system will be a high level strategy of communication design as a useful system for environment change by responding to the rapidly changing social environment and new digital media.