대여용 패션한복의 스타일 특성 분석

Abstract

More and more visitors have been trying Hanbok when visiting old palaces since mid-2010. As they share their photos with Hanbok on social networks, the interest on Hanbok has been rapidly increasing. Accordingly, this paper aims to analyze the Fashion-Hanbok styles for rental leading such a trend, propose the further direction of Hanbok and activate the relevant industries. The subject of the analysis is the Fashion-Hanbok for rental which tourists visiting Gyeongbokgung palace and neighboring areas put on. The forms, colors, materials, ornaments and accessories were analyzed. In accordance with the analysis results, the Fashion-Hanbok for rental was stereotyped by restricting the flexible beauty of Hanbok and fixing a certain form. Next, the Fashion-Hanbok for rental showed diversity using diverse colors of a daily clothing beyond five colors, the unique colors of Hanbok. The next feature is the visual ostentation by using splendid and decorative materials for western dresses. Finally, the Fashion-Hanbok for rental mixed the traditional and contemporary styles for ornaments and accessories. The Fashion-Hanbok for rental with the stylistic features above expresses young and dynamic image by adding splendor to the traditional Hanbok and created varied and decorative image by applying the visual effects to details. Meanwhile, the Fashion-Hanbok for rental demonstrated several problems. First, the Fashion-Hanbok for rental could create the distorted imaged on Hanbok by excessively transforming the traditional Hanbok style. Next, the Fashion-Hanbok for rental could form the image that Hanbok is cheap fashion style because it is not expensive. Nevertheless, it is required to selectively accept the Fashion-Hanbok style preferred by the public for acknowledging Hanbok as the contents of Korean popular culture more widely. Accordingly, the analysis results of this paper can be used as the basic data for building the proper Hanbok style by expanding Hanbok fashion styles, increasing the number of people who put on Hanbok and adding contemporary sensitivity.