2010년 이후 한복의 새 패러다임 사례

Abstract

The purpose of this study is to analyze the phenomenon related to Hanbok in play culture, which is at the center of the current renaissance of the Hanbok, driven by an influx of younger people, and to analyze changes in the Hanbok industry, to identify cases of using Hanbok as a Culture and Arts item, and to examine the characteristics of Hanbok in the early 21st century. First, the phenomenon of using Hanbok in play culture is centered around the younger generation, rather than the older generation, who used Hanbok as formal wear. The ‘Hanbok Experience’ has developed around locations related to traditional cultural heritage. It is a common bucket list item of the young generation and has spread abroad. In addition, a variety of Hanbok communities have been formed voluntarily to develop activities related to Hanbok. Second, there is a change in the Hanbok industry. Existing Hanbok brands have launched secondary of ready-to-wear lines targeting young generations, or children and infants. In addition, brands inspired by Hanbok began to appear. In addition, the distribution channels for Hanbok have started to diversify. Hanbok select shops which collect Hanbok brands, and Hanbok distribution platforms which provide Hanbok-related information have appeared. Pop-up stores or formal locations in department stores have also been attempted. Third, Hanbok in Culture and Arts have been used in various fields. Hanbok is used in stage costumes for K-pop, opera and as a medium of artistic expression in the areas of illustration, painting, and photography. Hanbok is not fixated in its form of the past, but it is constantly changing according to the new trends. The focus of this study is on modern Hanbok since 2010, which attracted attention following the inflow of the younger generation, and is naturally becoming fashionable. This study will be used as basic data for the direction of Hanbok in the future so that we can continue the renaissance of Hanbok.