그래픽디자인에 표현된 Empty Image 사례 연구 -20세기 모더니즘과 포스트모더니즘을 중심으로-

Abstract

In graphic design, empty space is an indispensable factor to improve the readability andaesthetics. Empty Image was considered to be a potential formative element, and therefore thisstudy conducted to highlight it as the key formative element. The purpose of this study is toanalyze visual expression and symbol of Empty Image in 20th century’s graphic design, to deriveits characteristics, and then to identify the value and possibility of Empty Image in the Design. The scope of this study is limited to the 20th century graphic design, and it analyzes mainlymodernism and post-modernism. The method of study is divided into 3 stage as follows. 1)Extract active elements of Empty Image in 20th graphic design 2) Analyze visual expression andsymbol of Empty Image 3) Derive visual expressing and symbol of 20th century’s modernism andpost-modernism. From the result of this study visual expression has the highest ratio of single layer elementfrom modernism to post-modernism. The Single layer element has the expression of backgroundor morphological representation and visual contrast effect of black and white. The Multi-layerelement was applied more frequently in post-modernism than in modernism. and also themulti-layer gives spatial sense by repeating, superimposing illusion effect and stereoscopiceffect. The Deformative expressive element was similar in frequency of use in modernism andpost-modernism. The expression of night and day was shown in contrast to black and white. Also, a resting space with emptiness represented the sense of space by applying variationmethod with partly-emptiness. The case of symbol element was the indicator (single layer) and the symbol (single layer) inmodernism, and was the symbol (single layer) in post-modernism. The characteristics of symbolelement is that the indicator is methphorically expressed in the contrast of black and white forday and night, the symbol is expressed the silence with visual empty images, and symbolize thespace of mediation(or comtemplation) by applying variation method. Finally, I hope that the value of Empty Image will be re-recognized and aggresively utilized invisual communication design through consideration of Empty Image in 20th century graphicdesign. Also, I hope Empty Image becomes a key visual element.