공용자전거 APP 서비스의 사용자피드백 활성화를 위한 UID 개선연구

Abstract

The purpose of this study is to promote the marketing of ofo and Mobike, China's leading public bicycle services. Particularly, Mobike has insufficient feedback with customers compared to the proliferation of IT technology and the widespread use of services. In this study, it was decided to improve user service UI of Mobike app so that user feedback is easy and user feedback information is useful information to other users and operators. The design and improvement direction of APP UI to be studied in the research are as follows.; First, it is the interface for bicycle search and reservation. It makes it easy to search, book, and find bicycles. In addition, it minimizes the user's discomfort due to poor condition of the bicycle. Second, it is about recognition of bicycle condition. User should be able to know the status of their bike in advance, and be able to inform others about the condition of their bike. Third, it is about payment screen. In this screen, the usage fee and the completion button are displayed clearly, and the difference of the character information and the button is clarified. Fourth, it is about screen of customer center. It is easy to upload malfunction and inconvenience report, and to communicate well with customers and operators. The design of the prototype of Mobike's screen UI was created by applying specific improvements which is applied to create the customer feedback screen interface. Next, the expert group consisting of 6 experts compared and evaluated the usability - consistency, controllability, feedback - of the existing UI design and the new UI design prototype. The research results can be aggregated and presented in future direction based on the limitations of the study and the potential for development of the public bike service.