OSMU(One Source Multi Use) 성공 캐릭터의 기호학적 분석; 그림동화 캐릭터를 중심으로

Abstract

TIn this paper, character traits of "Peter Rabbit story" and "cloud bread" among picture books which succeeded OSMU were derived and the success factors were understood. For this purpose, I tried to understand the character, meaning, and intention of the artist based on Roland Barth's semiotics analysis framework Through this, we have identified what characteristics of the picture book characters have increased the likelihood of OSMU success. The results of the analysis are as follows: First, children 's favorite pets were personalized. Second, although there is a difference in color representation of some backgrounds, the character 's color expression has a high brightness tonality. Third, the character implies a friend 's image that can be seen in the surroundings. As a means to enhance this, the activity of the action and the background and the tools that are common in the surroundings are used. As a result of the above research, it has been shown that the attractiveness of the character to highlight the story plays a decisive role in the OSMU of the picture book. In particular, personified characters are enhancing the charm of picture book characters as children are easy to communicate with characters. In addition, he added imagination to the events happening around the main character and maximized the immersion feeling through the dynamic action of the character. It is significant that this study presented basic elements that character should have for future OSMU success of Korean picture book. Through this study, it is expected that the contents industry promotion policy in Korea, which is relatively weak in the support of the picture book in the field of publishing, will be improved.