초등학생들의 온･오프라인 화장 정보와 활용에 관한 연구

Abstract

Elementary students have actively been utilizing makeup information, imitation and sharing from both online and offline sources. They can easily acquire and communicate makeup information through not only online sources, such as SNS, YouTube, but also offline sources such as parents, friends, and teachers. Therefore, this study will investigate and analyze online and offline makeup information and utilization of elementary students who are the first consumers of beauty products but will become address visas in the future. The method of this study are as follows. In the on-line makeup information for girls who have experience of color makeup in the 5th and 6th grades of elementary school in Busan, we surveyed the purpose of using makeup information, channel of makeup information, and information about makeup information. Makeup imitation channel, makeup implementation object. The results of this study are as follows. First, the purpose of using makeup information in both on-line and off-line is to make purchasing decisions on-line and to use it for offline purposes. On-line and off-line makeup information channels use channels such as YouTube and SNS online, and friends and parents channels offline. Second, the kinds of makeup information that are used in on-line and off-line are information such as point-make-up method on-line and information on cosmetics on off-line. Third, makeup imitation on and offline imitates YouTube, SNS on the online, imitates friend and sister in offline. Fourth, the object of makeup is me and friend.