로제 카이와의 놀이이론이 적용된 패션일러스트레이션 표현놀이 연구

Abstract

Play is a key factor in the process of understanding human lives and cultures and it is an instinctual human characteristic. The concept of play appears in various forms in many fields including those of culture, art, and design in modern society. This study aims to realize the expression of various fashion illustration pieces by starting with the concept of play and applying properties according to the four representative types of play theories of Roger Caillois. The research method of this study was conducted by organizing types of play as established by Roger Caillois as literary background and providing groundwork for fashion illustration and its applicability. Second, the design development of fashion illustration was conducted by selecting 3 fashion icons, characterizing their respective characteristics, and reinterpreting fashion design to design 210 basic fashion illustrations. Research results grafted these 210 fashion illustrations with the theories of Roger Caillois and realized them using the four piece expression styles of fashion illustrations that include play elements. Diversification in fashion illustration piece expression methods were attempted with Agon, the property of competition and victory and defeat, realized with ‘finding fashion images’, the empathy of Mimicry realized with ’fashion mask play’ that produced pieces using a billboard style, the fortuitous element of Alea realized through the piece of ‘fashion coloring’ in which open possibilities are given as results, and lastly, the immersion and fantasy of Ilinx realized through the ‘fashion doll play’ of virtual space. Breaking away from existing two dimensional flat and passive viewing methods or fashion illustrations limited to technique, research into fashion illustration that has applied play concepts and experience modes can be expected to bring out the natural cooperation and creative thinking of viewers and artists.