미디어화의 가속에 따른 조형의 의미 확장 - 미디어 커뮤니케이션 디자인 영역을 중심으로
Expansion the meaning of ‘Johyung’ in accordance with the acceleration of mediatization - Focused on media communication design
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예술과 디자인, 미학 등에서 주로 사용되어 온 단어인 조형이라는 용어의 사전적 의미는 ‘형을 만들다’ 라고 정의되는 반면 각 분야에서 활용되는 문맥상 의미는 하나의 의미로 수렴되지 않는 넓은 범위의개념을 아우른다. 이 연구는 ‘미디어 테크놀로지 기반의 사회에서 형태란 가시적이며 물성을 지닌 전통적인 개념으로 통용될 수 있을까?’ ‘모든 재료와 과정, 콘텐츠가 디지털 언어로 구성되는 미디어 테크놀로지 디자인 영역에서 조형 용어의 실질적인 의미는 무엇인가?’ 라는 질문을 시작으로 시대정신을 반영한 조형의 새로운 개념제시를 목적으로 한다. 이를 위한 연구방법으로는 미디어타이제이션(Mediatization)과 미디어 생태학 이론을 바탕으로 미디어와 사회, 인간 그리고 환경의 상관관계를 관계론적 시각에서 고찰하는 문헌 연구를 채택하되 미디어 테크놀로지 발전에 따른 패러다임 변화가 일어난 시기를 구분하여 기술, 디자인, 사회적 관점에서 체계적으로 고찰한다. 디지털로 매개된 온라인환경은 HCI라는 컴퓨터와의 인터랙션을 시작으로 새로운 패러다임을 열었으며 모바일 소셜미디어 사회의 확산은 모바일 미디어 어포던스를 중심으로 참여와 새로운 결속의 관계 및 커뮤니케이션을 발전시켜왔다. 현실기반의 가상현실이 공존하는 메타버스 사회의 확산을 앞두고 있는 현재, 디자인에서 다루는 콘텐츠는 새로운 지각과 사고체계를 요구하는 탈물질적인 경험과 관계로의 집중을 요구하는 또다른 패러다임을 맞고 있다. 이러한 일련의 변화를 바탕으로 이 연구는 미디어와 인간, 더 나아가 지구환경과의 올바른 공존을 견인하는 인간주의적 가치 존중의 관계 구축을 위한 일련의 활동을 조형의확장된 의미로 제시하고자 한다.
Abstract
Whereas the word, ’Johyung(조형)’ which dictionary meaning is ‘to make a shape’, has been mainly used in the realms of art, design, aesthetics, and criticism, its meanings and concepts are used differently in each field. ‘Can the traditional concept of ’Johyung(조형)’ that implies visible and physical properties be still used in the society of media technology?‘, ’What is the phenomenological meaning of Johyung in the design area centered on media technology where all materials, processes, and contents are composed of digital language?’ This article starts with those questions and aims to present reconceptualization of Johyung that reflects the spirit of the times in the field of media communication design. For the research method, this study took the prospect of employing Mediatization and Media Ecology theories as a critical framework to examine the inter-relationship between media, society, human beings, and the environment from a relational perspective. Based on the classification of the era according to the development of media technology, this study adopts the consideration from the viewpoint of technology, design, and society. The mediated environment by digital technology not only opened a new paradigm called HCI, human computer interaction but also developed mobile social media society that drove new way of participation and social chain based on mobile media affordance. Ahead of the spread of the metaverse society in which reality-based virtual reality coexists, the contents in design are facing another paradigm that requires a new way of perception and thinking that focus on non-material experiences and wholly new relationships. Based on these changes, this study intends to suggest an expanded meaning of Johyung as a wholesome activities for building humanistic values that leads to the coexistence of media, humans, and the global environment.
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