원목의자의 디자인 요소가 중국 소비자의 구매의도에 미치는 영향에 관한 연구 - 선호도의 매개효과 중심으로
A Study of the Effect of Design Factors on Purchase Intention of Solid Wood Chairs - focus on the mediating effect of preferences
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
최근 제품 디자인의 동질화 문제로 인해 원목 가구의 판매 속도가 크게 줄어들었다. 그중에서 디자인요소는 소비자 행동 차원에서 핵심적인 역할을 담당한다. 이에 본 연구의 목적은 원목 의자의 디자인요소를 연구하고 디자인 요소가 소비자의 원목 의자 구매의도에 미치는 영향을 파악하는 데 있다. 연구 방법은 문헌 연구와 정량적 연구 방법을 결합하여 총 두 단계의 연구를 진행했다. 1차 연구에서 디자인 요소, 선호도와 구매의도 관련 문헌 연구를 통해 평가 요인을 추출하고 연구 가설을 설정했다. 2 차 연구에서 리커트 척도를 통해 소비자를 대상으로 설문조사를 진행했다. 원목 의자의 디자인 요소가선호도와 구매의도에 미치는 영향 관계를 탐구하기 위해 디자인 요소는 독립변수, 구매의도는 종속변수, 선호도는 매개변수로 설정하여 매개효과를 분석했다. 연구 결과는 디자인 요소가 구매의도에 정(+)적인 예측 효과가 있고 각 디자인 요소의 중요성은 강도> 재질> 조형> 기능성> 문화성> 색채순으로 나타났다. 디자인 요소는 선호도와 정(+)적인 상관관계(β=0.869, t=2.207, P<0.001)가 있는 것으로 나타났다. 디자인 요소는 구매의도와 정(+)적인 상관관계(β=0.782, t=3.831, P<0.001) 가 있는 것으로 나타났다. 선호도는 구매의도와 정(+)적인 상관관계(β=0.378, t=9.950, P<0.001) 가 있는 것으로 나타났다. 또한 디자인 요소가 선호도를 매개로 구매의도에 간접적인 영향을 미치는것으로 나타났다(효과크기는 0.103). 이에 따라 선호도는 유의미한 매개효과가 있는 것을 알 수 있다. 본 연구는 디자인 요소가 소비자의 원목 의자 선호도와 구매의도에 미치는 영향에 대한 초보적인 연구를 진행했으며, 이는 향후 원목 의자 디자인과 연구를 위한 이론적 근거를 제공하고 원목 의자 디자인의 발전을 촉진하는 데 의의가 있다.
Abstract
In recent years, the sales growth rate of solid wood furniture has been reduced due to the homogenization of product design, in which design factors play a key role in consumer behavior. The purpose of this study is to further understand the impact of design factors on consumers' willingness to buy solid wood chairs by conducting a design factor study on solid wood chairs.The study utilized a combination of literature research method and quantitative research method and was conducted in two phases. In the first phase, design factors, preferences and evaluation factors of purchase intention were extracted from the literature and research hypotheses were set. In the second phase, a questionnaire survey of consumers was conducted using the Richter scale, and a mediation effect analysis was conducted with design factors as the independent variable, purchase intention as the dependent variable, and preference as the mediator variable, to explore the relationship between the design factors of solid wood chairs on preference and purchase intention. The results show that design factors have a positive predictive effect on purchase intention, and the order of importance of each design factor is intensity> material> shape> functionality> cultural> color. Design factors were positively related to preference (β=0.869, t=2.207, p< 0.001). Design factors were positively correlated with purchase intention (β=0.782, t=3.831, p<0.001). Preference was positively correlated with purchase intention (β=0.378, t=9.950, p<0.001). Meanwhile, preference has a significant mediating effect between design factors and purchase intention (effect value of 0.103). This study conducted a preliminary study on the impact of design factors on consumer's preference and purchase intention of solid wood chairs, which can provide a certain theoretical basis for the design and research of solid wood chairs in the future.
참고문헌 (36)
- "Analysis of the situation of small and medium-sized furniture companies"[URL]
- Barbaritano, M., "How consumer environmental responsibility affects the purchasing intention of design furniture products", Sustainability, 13(11), pp.6140~ (2021)[DOI]
- Bloch, P. H., "Product design and marketing : Reflections after fifteen years", Journal of Product Innovation Management, 28(3), pp.378~380 (2011)
- Bumgardner, M., "Effects of species information and furniture price on consumer preferences for selected woods", Wood and Fiber Science, pp.71~81 (2007)
- Chávez, F. C., "Effect of subjective evaluation factors on the buying decision of residential furniture", Procedia Manufacturing, 3, pp.6467~6474 (2015)[DOI]
- "China's office furniture market supply and demand current situation and competition prospects analysis report 2023-2028" (2022)[URL]
- Dainoff, M., "Forget about aesthetics in chair design:ergonomics should provide the basis for comfort", Ergonomics and Health Aspects of Work with Computers: International Conference, EHAWC 2007, Held as Part of HCI International 2007, Proceedings, pp.19~25 (2007), Springer Berlin Heidelberg
- Gold, S., "Consumer attitudes towards timber as a construction material and towards timber frame houses–selected findings of a representative survey among the German population", Journal of Cleaner Production, 17(2), pp.303~309 (2009)[DOI]
- Guzel, T. A., "Consumer attitudes toward preference and use of wood, woodenware, and furniture : A sample from Kayseri, Turkey", BioResources, 15(1), pp.28~37 (2019)[DOI]
- Harju, C., "Perceptions of wooden interior product quality – insights on sustainability views among Finnish consumers", Silva Fennica, 55(5) (2021)[DOI]
- Huang, G. M., "Study on low-carbon corrugated chair design", Applied Mechanics and Materials, 409, pp.522~525 (2013)[DOI]
- Kaputa, V., "Perceptions of environmental sustainability of wood products", The Response of the Forest-Based Sector to Changes in the Global Economy, pp.297~302 (2021)
- Kaputa, V., "Consumer preferences for furniture. Wood processing and furniture manufacturing: present conditions", opportunities and new challenges: proceedings, pp.81~90 (2010)
- Lu, Chengjie., "Problems and countermeasures of"homogenization"packaging design", Mall Modernization, (2), pp.1~ (2005)
- Manuel, A., "Consumers’ perceptions and preference profiles for wood surfaces tested with pairwise comparison in Germany", Annals of Forest Science, 72(6), pp.741~751 (2015)[DOI]
- Manuel, A., "How do consumers express their appreciation of wood surfaces? Norway spruce floors in Germany as an example", Annals of Forest Science, 73, pp.703~712 (2016)[DOI]
- Noble, C. H., "Exploring the appeal of product design : A grounded, value-based model of key design elements and relationships", Journal of Product Innovation Management, 27(5), pp.640~657 (2010)
- Nyrud, A. Q., "Market-based: Focus on customer preferences", International Holzbau-Forum Nordic (IHN 12) (2010)
- Osburg, V. -S., "An empirical investigation of wood product information valued by young consumers", Journal of Cleaner Production, 110, pp.170~179 (2016)[DOI]
- Pakarinen, T., "Success factors of wood as a furniture material", Forest Products Journal, 49(9) (1999)
- Pirc Barčić, A., "Monitoring consumer purchasing behavior for wood furniture before and during the covid-19 pandemic", Forests, 12(7), pp.873~ (2021)[DOI]
- Qin, Y., "Integrating consumers’ motives with suppliers’ solutions to combat Shanzhai : A phenomenon beyond counterfeit", Business Horizons, 61(2), pp.229~237 (2018)
- Qiu, J., "Analysis on the furnishing application of geometric symbolic furniture in modernistic residential interior design", The 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020), pp.491~495 (2020), Atlantis Press
- "Report on market operation status and industry development trends of China's furniture manufacturing industry from 2020 to 2025" (2019)[URL]
- Rice, J., "Appearance wood products and psychological well-being", Wood and Fiber Science, pp.644~659 (2006)
- Ridoutt, B. G., "Wood in the interior office environment : Effects on interpersonal perception", Forest Products Journal, 52(9), pp.23~ (2002)
- Scholz, S. W, "Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process", Forest Products Journal, 57(3)
- Tan, Q., "Effects of eco-label knowledge on chinese consumer preferences for certified wood flooring : A case study in chongqing city", Forest Products Journal, 69(4), pp.329~336 (2019)[DOI]
- "There are fewer and fewer furniture factories in Dongyang, from 3,000 to 1,300" (2023)[URL]
- Wan, Q., "Cognitve processing torword traditional and new Chinese style furniture : Evidence from eye-tracking technology", Wood Res, 63(4), pp.727~740 (2018)
- Wiemann, M. C., "Wood Handbook-Wood as an Engineering Material", pp.508~ (2010)
- Xu, L., "Study on Imagery Modeling of Solid Wood Chairs in Big Data", Electronics, 12(8), pp.1949~ (2023)[DOI]
- Xu, X., "Determinants of consumer’s intention to purchase authentic green furniture", Resources, Conservation and Recycling, 156, pp.104721~ (2020)[DOI]
- Zhang, Cong., "Research on furniture modeling design method", Furniture and Interior Decoration, (7), pp.2~ (2017)
- Zhou Jian., "Residential furniture design based on popular lifestyle", Packaging Engineering, 35(6), pp.135~138 (2014)
- Zhu, Y., "Wood in office spaces : The impact of different wooden furniture on aesthetic evaluation", Frontiers in Psychology, 13, pp.986627~ (2023)[DOI]