반려견 보호자를 위한 펫 케어 모바일 애플리케이션 UI 디자인 개선 방안 연구
A Study on the Improvement of UI Design for Pet Care Mobile Application for Pet Owners
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초록
본 연구는 반려견 보호자들의 사용 경험을 향상시키기 위해 펫 케어 모바일 애플리케이션의 사용자인터페이스(UI) 디자인 개선 방안을 제시하는 데 목적이 있다. 기존의 UX/UI 연구는 다양하게 이루어졌지만, 반려견과 관련된 연구는 상대적으로 부족한 실정이다. 이에 본 연구는 애착 이론과 고객 여정지도를 적용하여 반려견 보호자와 반려동물 간의 정서적 유대감을 강화하고자 하였다. 먼저, 국내 펫케어 앱을 분석하고, 심층 면접을 통해 주요 UI 개선 방안을 도출하였다. 애착 이론의 핵심 요소인 정서적 유대, 안정감 제공, 애착의 발달(상호작용)을 기반으로 보호자가 반려견과 정서적 유대를 강화하며, 애플리케이션의 기능들이 보호자에게 심리적 안정감을 제공하도록 설계하였다. 고객 여정 지도를활용하여 사용자가 제품을 사용하는 과정을 시각적으로 표현하고, 각 단계에서 사용자 경험을 개선할수 있는 터치포인트와 페인포인트를 도출하였다. 이를 통해 고객이 제품을 사용하는 동안의 감정과 행동을 이해하고 개선 방향을 제시할 수 있었다. 선행 연구 결과, 대부분의 앱이 단순한 기능 제공에 그치며, 반려견과의 상호작용을 충분히 고려하지 않고 있었다. 이에 본 연구는 건강 관리, 병원 예약,GPS 기반 산책 기록, 맞춤형 교육 영상 등의 기능을 사용자 친화적으로 재구성하였다. AI 기반 맞춤형 피드백과 GPS 연동 기능을 추가하여 사용자의 편의성과 반려견의 건강 관리를 효율적으로 돕는방안을 제안하였다. 본 연구는 펫 케어 앱 개발과 개선에 실질적인 가이드라인을 제공하며, 보호자와반려동물의 관계를 긍정적으로 발전시키는 데 도움을 줄 것이다. 또한, UI 디자인 개선을 통해 사용자가 더욱 편리하게 앱을 활용할 수 있도록 하여 앱의 이용률을 높이고 반려견의 건강 관리와 보호에 대한 인식을 증진시키는 데에도 중요한 역할을 할 것으로 기대한다.
Abstract
This study aims to suggest ways to improve the UI design of pet care mobile applicationsto enhance the user experience of dog owners. Although there have been many UX/UIstudies, research on dogs is relatively scarce. Therefore, this study applied attachmenttheory and customer journey mapping to strengthen the emotional bond between dog ownersand pets. By analyzing domestic pet care apps and conducting in-depth interviews, key UIimprovement measures were derived. Based on the core elements of attachment theory, theapplication was designed to strengthen emotional bonds and provide psychological stability. Customer journey mapping was used to identify touchpoints and pain points to improve userexperience. Prior research showed that most apps only provided simple functions and didnot consider interactions with dogs. Therefore, this study reorganized functions such ashealth management, hospital reservations, GPS-based walking records, and customizededucational videos to be user-friendly. It also proposed the addition of AI-basedcustomized feedback and GPS synchronization functions to enhance user convenience anddog health management. This study is expected to provide practical guidelines for pet careapp development and improvement and to help positively develop the relationship betweenowners and pets. It is also expected to increase app usage and promote awareness of doghealth and protection.
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