지역적 특징을 활용한 간판 디자인 개발 사례 연구 - 울릉군 천부마을을 대상으로 -
A Case Study of Signboard Design Applying Local Characteristics - targeted on Uleung Island’Cheonbu town -
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참고문헌
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초록
본 연구는 지역적 특색에 기반하여 간판 디자인을 개선하고자 관학 협력으로 진행한 프로젝트 기반사례 연구로, 아직 관광지로서 낙후한 측면이 있고 특색 없는 마을 이미지를 갖고 있어 관광객 유입에어려움을 겪고 있는 울릉군 천부마을을 대상으로 한다. 본 연구는 그동안 대다수 선행연구에서 이루어진 대규모 도심지 및 관광지 중심의 간판 디자인 개발 사례들과 다른 접근이 필요한 점을 논하고, 소외된 지역의 이미지 개선을 위해 지향해야 할 간판 디자인의 방향을 찾고자 하였다. 연구의 방법으로대상지에 대한 비디오분석 및 주민대표 인터뷰 후, 어피니티 다이어그램을 통해 대상지의 현황을 정리하고 이에 대응하는 디자인 방향을 다음과 같이 도출하였다. 1) 마을 자연경관 특색 기반 공통 요소발굴, 2) 안전하고 단순한 물리적 형태, 3) 시인성 및 가시성 높은 폰트 및 상징의 활용, 4) 밝고 유행을 따르는 감성의 스타일, 그리고 5) 개별 건물과 조화를 이루는 간판 형태와 디자인이다. 도출한 방향을 구체화하기 위해 마을 자연경관 이미지를 활용하여 밝고 유행을 따르는 감성의 시각 요소를 도출하였다. 마을을 둘러싼 바다, 주민들이 자부심을 느끼는 유명한 지점에서의 노을 이미지 그리고 코끼리 형태의 공암에 대해 ‘귀여운’,‘활력있는’,‘낭만적인’,‘고즈넉한’ 그리고 ‘청량한’ 키워드를 도출하고이를 아우를 수 있는 스타일 키워드 ‘레트로 빈티지(retro vintage)’를 선정하여 무드보드를 제작하고주조색과 타이포그라피를 선정하였다. 이를 기반으로 개별 업소별 간판을 디자인하였으며, 업소의 특징에 따라 레이아웃 변형, 업소 정보를 개성 있게 나타내는 일러스트 강조, 그리고 레이아웃을 간판의물리적 형태에 적용하는 연출을 디자인 결과물로 도출하였다. 이를 통해 마을의 특색을 공통적으로 담으면서도 개별 업소의 정보와 특징이 드러나는 간판들을 개발하고자 하였다. 본 연구를 통해 지역 특색을 담으면서 마을 경관을 개선할 수 있는 간판 디자인 사례의 측면에서 기여하기를 기대한다.
Abstract
This study is a project-based case study conducted through industry-academic cooperation,aimed at improving signboard design based on the regional characteristics of Cheonbu Village inUlleung County. The village, which faces challenges in attracting tourists due to itsunderdeveloped status as a tourist destination and lack of distinctive image, was chosen as thetarget of this research. The study highlights the need for a different approach from previousresearch focused on large urban and tourist destinations. Instead, it seeks to find a designdirection that enhances the image of an underrepresented region. The research method involvedvideo analysis and interviews with representatives of local residents. The study identified thefollowing design directions: 1) Incorporating the village's natural landscape, 2) Using safe andsimple forms, 3) Ensuring high visibility with clear fonts and symbols, 4) Adopting a bright andtrendy style, and 5) Designing signboards that blend with individual buildings. To materializethese directions, visual elements with a bright and trendy emotional appeal were derived usingimages of the village’s natural scenery. Keywords such as 'cute,''vibrant,''romantic,''tranquil,' and'refreshing' were drawn from the imagery of the surrounding sea, the sunset at a renowned spotthat villagers take pride in, and the Elephant Rock formation. The overarching style keywordselected to encompass these elements was ‘retro vintage.’ A mood board was created, andprimary colors and typography were selected. Based on this, signboards for individual shops weredesigned, with variations in layout, illustrations highlighting the uniqueness of each shop’sinformation, and the application of layout designs to the physical shapes of the signboards asdesign outcomes. The study aimed to create unique signboards that highlight the village’scharacter while showcasing each business's individuality. It seeks to contribute to signboarddesign by offering a case that reflects regional features and improves the village landscape.
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