가로경관 구성요소로서의 간판디자인 개선방향 연구 - 서초구 ‘예술의 거리’를 중심으로 -

Abstract

Background: It has been a decade since many design specialists called attention that outdoor signage needs to be regarded as public goods accompanied with notion of public design. Along with national boom of public design, lot of outdoor signboard improvement projects have been proceeded continuously based on awareness which outdoor signboard is one of important elements to consist of streetscape and one of key factors for city attractiveness. However, these attempts have led to unattractive streetscape due to uniformity of signboard design. Through the past projects as a good lesson, we need to focus on the integrated streetscape based on geographical and cultural characteristics on the street and city context. Banpo-daero, the target street is a part of the Art Street Project in Seocho district. Thus, reinforcing identity and establishing design goal are significantly important. Methods: In this study, analysis on the direction of city policy of Seocho district, the site and information design of signboards were proceeded. Through this process, design goal and design improvement proposal have been drawn. Result: The key founding of the analysis was that classical music is the noticeable characteristic of the street. Therefore, creating magnificent atmosphere, developing sophisticated and artistic motif are appropriate by establishing color and facade design plan to obtain continuity on the street and implementing musical design motif. Conclusion: This study has shown that streets pursuing cultural and artistic concept need strategic approaches in order to create aesthetic streetscape through systematic design plan.