본문 바로가기
KERD
논문KCI 등재

제품평가 및 구매의도에 영향을 미치는 적개심 프라이밍 효과

Effects of Animosity Priming on Product Evaluation and Purchase Intention

0

조회

0

다운로드

6

인용

0

참고문헌

주제분류경영학

참고문헌 (28)

  1. "기업 원산국이 기업이슈광고 효과에 미치는 영향 : 소비자 적개심을 중심으로", 6, pp.1~22 (2005)
  2. "제품지식이 적은 소비자의 원산지 정보 및 광고모델 정보 활용전략 : 정보처리 동기와 제품유형의 조절적 역할을 중심으로", 16, pp.49~68 (2001)
  3. "Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers Journal of Consumer Research", pp.141~154 (1987)
  4. "Country-of-Origin Effects on Product Evaluation", 13, pp.89~99 (1982)
  5. "The Fallout from French Nuclear Testing in the South Pacific : A Longitudinal Study of Consumer Boycotts", 22, pp.199~224
  6. "In The Handbook of Motivation and Cognition Foundations of Social Behavior", pp.204~243 (1986), Gulford Press
  7. "Consequences of Priming:Judgment and Behavior", 51, pp.1106~1115 (1986)
  8. "Priming Price:Prior Knowledge and Context Effects", 16, pp.67~75 (1989)
  9. "On the Consequences of Priming Journal of Experimental Social Psychology", pp.323~340 (1983)
  10. "Knowledge Activation : Accessibility Applicability and Salience", pp.133~168 (1996), Guilford
  11. "Journal of Experimental Social Psychology", pp.141~154 (1977), Category Accessibility and Impression Formation
  12. "Determinants of Product Evaluation:Effects of the Time Interval between Knowledge of a Product’s Country-of-Origin and Information about Its Specific Attributes", 17, pp.277~288 (1989)
  13. "Effects of Country-of-Origin and Product Attribute Information on Product Evaluation:An Information Processing Perspective", 16, pp.175~187 (1989)
  14. "Us versus Them, or Us versus Everyone? Delineating Consumer Aversion to Foreign Goods", 33, pp.345~363 (2002)
  15. "The Animosity Model of Foreign Product Purchase : An Empirical Test in the People's Republic of China", 62, pp.89~100 (1998)
  16. "The Role of Country-of-Origin in Product Evaluations:Informational and Standard of Comparison Effects", 3, pp.187~212 (1994)
  17. "Country of Origin as a Stereotype Effects of Consumer Expertise and Attribute Strength on Product Evaluations Journal of Consumer Research", pp.354~365 (1994)
  18. "Product Bias in Central American Common Market Journal of Marketing Research", pp.394~397 (1965)
  19. "Effects of Fortuitously Activated Constructs Versus Activated Communication Goals on Person Impressions", 58, pp.397~408 (1990)
  20. "Remnants of the U.S. Civil War and Modern Consumer Behavior", 21, pp.75~91 (2004)
  21. "The Role of Category Accessibility in the Interpretation of Information about Persons:Some Determinants and Implications", 37, pp.1660~1672 (1979)
  22. "Category Accessibility and Social Perception:Some Implications for the Study of Person Memory and Interpersonal Judgments", 38, pp.841~856 (1980)
  23. "Automatic Activation of Self-Discrepancies and Emotional Syndromes:When Cognitive Structures Influence Affect", 53, pp.1004~1014 (1987)
  24. "Good News-Bad News:Affective and Interpersonal Effects", 6, pp.69~75 (1976)
  25. "Cognitive and Affective Priming Effects of the Context for Print Advertisements", pp.40~48 (1990)
  26. "Contextual Priming Effects in Print Advertisements", pp.215~222 (1990)
  27. "Contextual Priming Effects in Print Advertisements The Moderating Role of Prior Knowledge Journal of Advertising", pp.1~10 (1993)
  28. "Contextual Priming Effects in Print Advertisements The Moderating Role of Prior Knowledge Journal of Advertising", pp.1~10 (1993)

관련 논문AI추천

이 간행물의 다른 논문 (10건)