국내 기업의 창조경영 실행 실증 연구
A Survey of Management Practices in Management for Creativity in Korean Firms
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참고문헌
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초록
최근 새로운 비즈니스모델을 창출 할 목적으로 창조경영을 도입, 추진하는 기업들이 많아지면서 다양한 성공사례들이 언급되고 있다. 그러나 이러한 노력들이 너무나 다양하며 단편적인 일화들로만 부분적으로 알려져 있어 실태가 명확하게 알려져 있지 않다. 본 연구의 목적은 이러한 사정을 이해하고 국내 기업들이 경영활동과 의사결정에서 창조성을 어떻게 보고 다루고 있는가를 체계적으로 검토하는 것이다. 본 논문에서는 평가 체계로 기업경영의 혁신 시스템 중의 하나인 말콤볼드리지 기준의 경영시스템 개념을 준거 틀로 활용하여, 창조경영에 대한 기존의 문헌자료 분석을 기초로 구성된 조사프레임워크를 사용하였다. 총 95개의 유효 설문을 분석하여 국내 기업들의 창조성 경영에 대한 실태를 파악하였다.
Abstract
Recent Korean companies show lots of interests to new business creation. However, as these efforts are too diversified and only anecdotes are separately known, we know very little on its reality. This paper aims to review and investigate somewhat systematically how firms address these issues through their decision making and business activities. The well-known Malcolm Baldridge Award for Total Quality Management assesses companies according to their management subsystems of 7 major categories, the frame of which is usually used for understanding business innovation. This paper accept the same idea. Based on the MB framework and reviewed literatures we develop a survey for how companies manage for their business creativity.
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