브랜드에 대한 몰입이 기술기반 셀프서비스 만족에 미치는 영향: 호텔 산업을 중심으로

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참고문헌 (76)

1. 남유신, "호텔 SST 인카운터의 기술패러독스 요인이 기술신뢰에 미치는 영향 - 성과모호성의 매개효과를 중심으로 -", 관광경영연구, 16(3), pp.97~120 (2012), 관광경영학회
2. 박종철, "호텔기업의 창조경영을 기반으로 한지속가능경영활동이 경쟁우위 및 경영성과에 미치는 영향", 호텔리조트연구, 16(1), pp.5~28 (2017), 한국호텔리조트학회
3. 안수진, "호텔 키리스(keyless) 시스템이 소비자 사용의도에 영향을 미치는 연구: 혁신 저항의 조절효과를 중심으로", 호텔경영학연구, 25(7), pp.211~229 (2016), 한국호텔외식관광경영학회
4. 원철식, "호텔기업의 전략적 원가관리기법이 정보만족도 및 경영성과에 미치는 영향 - 부산지역을 중심으로 -", 호텔리조트연구, 15(3), pp.5~20 (2016), 한국호텔리조트학회
5. 유원상, "전자정부의 Self Service Technology(SST)에 대한 서비스품질과 만족도에 관한 연구", 품질경영학회지, 38(4), pp.549~560 (2010), 한국품질경영학회
6. 윤영화, "고객만족과 신뢰가 고객 충성도에 미치는 영향에 관한 실증적 연구 : 프랜차이즈 한식전문적 중심으로", 박사, pp.2018
7. 이경탁, "소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향", 아시아마케팅저널, 13(3), pp.135~161 (2011), 한국마케팅학회
8. 이광옥, "소비자의 외식기업에 대한 태도를 매개로 한 경험가치와 행동의도간의 영향관계연구", 관광연구저널, 27(4), pp.211~226 (2013), 한국관광연구학회
9. 임정우, "요우커가 한국의 특1급 호텔에 대해 지각하는 브랜드 가치가브랜드 명망과 브랜드 충성도에 미치는 영향: 브랜드 명망의 매개 효과를 포함하여", 호텔경영학연구, 26(2), pp.79~98 (2017), 한국호텔외식관광경영학회[DOI]
10. 정지혜, "비즈니스호텔의 서비스품질과 서비스가치가 브랜드이미지와 추천의도에 미치는 영향", 호텔경영학연구, 26(5), pp.53~69 (2017), 한국호텔외식관광경영학회[DOI]
11. 최성일, "커피전문점 선택속성이 지각된 가치와 고객충성도에 미치는 영향에 관한 연구", 관광레저연구, 27(7), pp.319~340 (2015), (사)한국관광레저학회
12. 최순화, "브랜드 신뢰가 소비자-브랜드 몰입 관계 형성에 미치는 영향에 관한 연구", 광고학연구, 19(5), pp.75~96 (2008), 한국광고학회
13. 한상린, "기술준비도 Self-Service Technology의 사용의도에 미치는 영향", Entrue Journal of Information Technology, 8(2), pp.51~63 (2009), 엘지씨엔에스
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