The Effects of Festival Service Quality on Brand Equity: A Case of Gimje Horizon Festival

키워드

참고문헌 (51)

1. Aaker, David A, "Managing Brand Equity" (1991), Free Press
2. Aaker, David A, "Building Strong Brands" (1996), Free Press
3. Aaker, David A, "Advertising Management, 2nd, ed", pp.233~234 (1982), Prentice Hall
4. Bagozzi, Richard P, "On the Evaluation of Structural Equation Models", Journal of the Academy of Marketing Science, 16(2), pp.74~97 (1988)
5. Baker, David A, "Quality, Satisfaction and Behavioral Intentions", Annals of Tourism Research, 27(3), pp.785~804 (2000)
6. Bamert, Thomas, "Service Quality as an Important Dimension of Brand Equity in Swiss Services Industries", Managing Service Quality, 15(2), pp.132~141 (2005)
7. Blose, Julia E, "Linking Dimensions of Service Quality to Organizational Outcomes", Managing Service Quality, 14(1), pp.75~89 (2004)
8. Choi, Dondseong, "Why people continue to play online games: in search of critical design factors to increase customer loyalty to online contents", CyberPsychology and Behavior, 7(1), pp.11~24 (2004)
9. Cobb-Walgren, Cathy J, "Brand Equity, Brand Preference, and Purchase Intent", Journal of Advertising, 24(3), pp.25~41 (1995)
10. Cretu, Anca E, "The Influence of Brand Image and Company Reputation Where Manufacturers Market to Small Firms: a Customer Value Perspective", Industrial Marketing Management, 36(2)통권 : 2, pp.230~240 (2007)
11. Crompton, John L, "The Predictive Validity of Alternative Approaches of Evaluating Quality of a Festival", Journal of Travel Research, 34(1), pp.11~24 (1995)
12. Cronin, J. Joseph, "Measuring Service Quality: A Reexamination and Extension", Journal of Marketing, 56(3), pp.55~68 (1992)
13. Farquhar, Peter H, "A Relational Model of Category Extensions of Brands", Advances in Consumer Research, 17, pp.165~175 (1990)
14. Felsenstein, Daniel, "Local Festivals and Tourism Promotion: The Role of Public Assistance and Visitor Expenditure", Journal of Travel Research, 41(4), pp.383~392 (2003)
15. Formica, Sandro, "Market Segmentation of an International Cultural-Historical Event in Italy", Journal of Travel Research, 36(4), pp.16~24 (1998)
16. Fornell, Clases, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, 18, pp.39~50 (1981)
17. Getz, Donald, "Festivals, Special Events and Tourism" (1991), Van Nostrand Reinhold
18. Getz, Donald, "Festivals and special events in:Encyclopedia of hospitality and tourism", pp.789~810 (1993), Van Nostrand Reinhold
19. Gronroos, Christian, "A Service Quality Model and Its Marketing Implications", European Journal of Marketing, 18(4), pp.36~44 (1984)
20. Hosany, Sameer, "Destination Image and Destination Personality: an Application of Branding Theories to Tourism Places", Journal of Business Research, 59(4), pp.638~642 (2006)
21. Jeong, Gang Hoan, "Tourism Event" (2004), Monthly Event Press
22. Jeong, Gang Hoan, "Canada Winter Festival Benchmarking" (2006), Monthly Event Press
23. Kapferer, Jean-Noel, "Strategic Brand Management: New Approaches to Cresting and Evaluating Brand Equity" (1997), Kogan Page
24. Keller, Kevin Lane, "Conceptualizing, Measuring and Managing Customer-Based Brand Equity", Journal of Marketing, 57(1), pp.1~22 (1993)
25. Keller, Kevin Lane, "Strategic Brand Management: Building, Measuring and Managing Brand Equity" (1998), Prentice Hall
26. Keller, Kevin Lane, "Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2nd ed" (2003), Prentice Hall
27. Kent, Robert J, "Competitive Interference Effects in Consumer Memory for Advertising : The Role of Brand Familiarity", Journal of Marketing, 58(3), pp.97~105 (1994)
28. Kim, C, "The Effects of Local Festival Service Quality on Local Development Performance", Journal of Tourism Policy, 11(2), pp.45~56 (2005)
29. Kim, Dae Gyum, "The influence of the marketing communication and service factor on the service brand equity", 박사, pp.2006
30. 김홍일, "서비스접점 속성이 호텔 이미지 및 브랜드 애호도에 미치는 영향", 호텔경영학연구, 16(3), pp.65~80 (2007), 한국호텔외식경영학회
31. Kim, K, "Improvement of Event Tourism Programs", Tourism Research, 18(2), pp.78~89 (1995)
32. 고호석, "지역축제 서비스품질이 만족도와 방문객 충성도에 미치는 영향", 농촌관광연구, 16(2), pp.25~48 (2009), 한국농촌관광학회
33. Kotler, Philip, "Marketing management: Analysis, planning, implementation, and control (6th ed.)" (1988), Presentice Hall
34. Lee, Hoon, "A Study on Tourists' Experience and Evaluation to Arts Festival", Rural Tourism Research, 9, pp.1~12 (1997)
35. Lee, Jang Joo, "Construction of the Scale for Image Measurement of Regional Festivals", Tourism Research, 22(3), pp.243~261 (1999)
36. 한지훈, "지역축제 서비스 품질의 만족이 재방문 의도에 미치는 영향-안동국제탈춤페스티벌을 중심으로-", 관광연구저널, 19(2), pp.299~313 (2005), 한국관광연구학회
37. Long, Patrick T, "The Economic Impact of Rural Festivals and Special Events: Assessing the Special Distribution of Expenditures", Journal of Travel Research, 28(4), pp.10~14 (1990)
38. Low, George S, "The Measurement and Dimensionality of Brand Association", Journal of Product and Brand Management, 9(6), pp.350~368 (2000)
39. Meenaghan, Tony, "The Role of Advertising in Brand Image Development", Journal of Product and Brand Management, 4(2), pp.68~79 (1995)
40. Min, Byung Ho, "A study of service quality of Korean cultural tourism festivals", 박사, pp.2000
41. Motameni, Reza, "Brand Equity Valuations: a Global Perspective", Journal of Product and Brand Management, 7(4), pp.275~291 (1998)
42. Mules, Trevor, "An Economic Perspective on Special Events", Tourism Economics, 2, pp.107~117 (1996)
43. 노원중, "축제 서비스스케이프가 감정반응, 축제이미지 그리고 만족에 미치는 영향", 서비스경영학회지, 10(2), pp.203~228 (2009), 한국서비스경영학회
44. Pappu, Ravi, "Consumer-Based Brand Equity: Improving the Measurement-Empirical Evidence", Journal of Product and Brand Management, 14(3), pp.143~164 (2005)
45. Parasuraman, A, "A Conceptual Model of Service Quality and Its Implications for Future Research", Journal of Marketing, 49(4), pp.41~50 (1985)
46. Tasci, Asli D. A, "Measurement of Destination Brand Bias Using a Quasi-Experimental Design", Tourism Management, 28(6), pp.1529~1540 (2007)
47. Wicks, Bruce E, "A Comparison of Visitor and Vendor Perception of Service Quality at a Special Event", Festival Management and Event Tourism, 1, pp.23~34 (1993)
48. Wood, Lisa, "Brands and Brand Equity: Definition and Management", Management Decision, 38(9), pp.662~669 (2000)
49. Yoo, Boonghe Charles, "Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale", Journal of Business Research, 52(1), pp.1~14 (2001)
50. Yoo, Boonghe Charles, "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of Academy of Marketing Science, 28(2), pp.195~211 (2000)
51. Zeithaml, Valarie A, "Service Marketing" (1996), McGraw-Hill

관련 논문AI추천