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이러닝콘텐츠 품질이 학습자 만족에 미치는 차별적인 영향력: 학습자 경험의 조절역할

The Different Effect of e-Learning Content Quality on Student Satisfaction: The Moderating Role of Student Experience

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키워드

주제분류경영학

초록

연구의 목적은 학생만족과 충성도, 이러닝콘텐츠 품질과 학생만족 간의 관계에서 학생의 경험이 조절역할을 하는지의 여부를 검증하고자 하는 것이다. 이를 위해 1,073명의 학생을 대상으로 자료룰 수집하여 경험의 고저에 따른 조절효과를 검증해 보고자 하였다. 주요 연구결과는 만족에 영향을 미치는 이러닝콘텐츠 품질의 하위차원들이 경험의 고저에 따라 다른 영향을 미친다는 사실을 확인하였다. 하지만 만족과 충성도의 관계에서는 경험이 조절역할을 담당하지 않는다는 사실이 드러났다. 이 연구의 시사점은 기업이 경험에 고저에 따라 다른 형태의 서비스를 개발하거나 제공해야 한다는 점이다.

Abstract

The purpose of the present study is to test the moderating effect of e-learning experience on antecedents to student satisfaction and on the relationship between student satisfaction and loyalty. A survey(n=1,073) was conducted to test the differences between high and low experience respondents. The Key finding is that e-learning content quality to student satisfaction differ between high and low student experience. Implications indicate that organizations may develop and provide differentiated service to high- and low-experience students.

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