A Study of Night Tourism Based on the Tourist Perceived Value: Focused on Zigong Lantern Festival
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Night tourism generated under the background of tourists’ consumption demand transformed and 24 hours economy development. This study researched the classification of night tourism products in recent and selected Chinese most representative example which called Zigong Lantern Festival to research the tourist perceived value effect on behavior intention at night tourism. After the survey, 308 questionnaires were collected and examined by SPSS 18.0. The findings indicate that multidimensional value-including “Price appropriate perception”, “Condition value”, “Emotion value”, “Culture epistemic value” and “Social value” enables organizers to better understand visitors’ evaluative perceptions regarding lantern festival and night tourism products.
Abstract
Night tourism generated under the background of tourists’ consumption demand transformed and 24 hours economy development. This study researched the classification of night tourism products in recent and selected Chinese most representative example which called Zigong Lantern Festival to research the tourist perceived value effect on behavior intention at night tourism. After the survey, 308 questionnaires were collected and examined by SPSS 18.0. The findings indicate that multidimensional value-including “Price appropriate perception”, “Condition value”, “Emotion value”, “Culture epistemic value” and “Social value” enables organizers to better understand visitors’ evaluative perceptions regarding lantern festival and night tourism products.
참고문헌 (46)
- Babin, B. J., "Work and Poor Fun: Measuring Hedonic and Utilitarian Shopping Value", Journal of Consumer Research, 20(4), pp.644~656 (1994)
- Bai. K., "Reflections on the Conception of Tourist Perception and Cognition Based on Researches of Tourist Behaviors", Tourism science, 22(1), pp.22~28 (2008)
- Bai, K., "An Association Study on Tourists' Cognition, Perceived Value and Behavior Intention Based on Structural Equation Model (SEM): A Case Study of Inbound Tourists in Xi'an City", ACTA GEOGRAPHICA SINICA, 65(2), pp.244~255 (2010)
- Baker, D. A., "Quality, Satisfaction and Behavioral Intentions", Annals of Tourism Research, 27(3), pp.785~804 (2000)
- Buzzell, R. D., "The Pims Principles: Linking Strategy to Performance" (1987), Free Press
- Cao, X. Y., "The Development of Urban Night Tourism in China--A Case Study of Kaifeng", COMMERCIAL RESEARCH, 15(1-2), pp.35~49 (2008)
- Caruana, A., "Service Quality and Satisfaction: The Moderating Role of Value", European Journal of Marketing, 34(11, pp.12) (2000), 1338~1352
- Chandon, P., "A Benefit Congruency Framework of Sales Promotion Effectiveness", Journal of Marketing, 64(4), pp.65~81 (2000)
- Chao Y., "Literature Review of Nighttime Tourism Research in China", Tourism Forum, 4, pp.013~ (2013)
- Chen, C. F., "How Destination Image and Evaluative Factors Affect Behavioral Intentions?", Tourism Management, 28(4), pp.1115~1122 (2007)
- Cronin, J. J., "Assessing the Effects of Quality, Value and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments", Journal of Retailing, 76(2), pp.193~218 (2000)
- Deng, Y. Y., "Summary of Research on Domestic Tourism Products at Night", Guangdong Agricultural Sciences, 20, pp.150~152 (2011)
- Donald, G., "Event Tourism: Definition, Evolution and Research Progress in Tourism Management", Tourism Management, 29(3), pp.403~428 (2008)
- Evans, G., "Hold Back the Night: Nuit Blanche and All-night Events in Capital Cities", Current Issues in Tourism, 15(1-2), pp.35~49 (2012)
- Frijda, N. H., "Appraisal and Beyond", Cognition and Emotion, 7(3, pp.4) (1993), 225~231
- Getty, J. M., "Recommending Behavior in Lodging Decisions", Journal of Hospitality and Leisure Marketing, 2(3), pp.3~22 (1994)
- Getz, D., "Festivals, Special Events, and Tourism", pp.1~ (1991), Van Nostrand Reinhold
- Groth, J. C., "Exclusive Value and The Pricing of Services", Management Decision, 33(8), pp.22~29 (1995)
- Gursoy. D, "The Hedonic and Utilitarian Dimensions of Attendees Attitudes Toward Festivals", Journal of Hospitality& Tourism Research, 30(3), pp.279~294 (2006)
- Holbrook, M. B., "Customer Value-a Framework for Analysis and Research", Advances in Consumer Research, 23, pp.138~142 (1996)
- Huang, Y., "Study on Urban Night Tourism--A Case Study of Nanjing", Doctor, pp.2007
- Hunt., "Marketing Science Institute", pp.455~488 (1977)
- Lazarus, R. S., "The Riddle of Man: An Introduction to Psychology", pp.54~56 (1974), Prentice Hall
- Jayanti, R. K., , Journal of Hospitality and Leisure Marketing, 34(4), pp.5~25 (1996)
- Jones, P., "Towards the ’Hour City", Town & Country Planning, 68, pp.164~165 (1999)
- Kantamneni, S. Prasad., "Measuring Perceived Value: Findings from Preliminary Research", Journal of Marketing Management, 6(2), pp.72~86 (1996)
- Kashyap. R., "A Structural Analysis of Value, Quality and Price Perception of Business and Leisure Travelers", Journal of Travel Research, 39(1), pp.45~51 (2000)
- Lee, C. K., "Investigating the Relationships among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ", Tourism management, 28(1), pp.204~214 (2007)
- Li, X., "A Review of Festival and Event Motivation Studies", Event Management, 9(4), pp.239~245 (2006)
- A Study on Tourist Experience of Traditional Festivals from the Perspective of Perceived Value: An Example from Dai Ethnic Group's Water Splashing Festival at Xishuangbanna. China, "Ling, M. A.", 2~ (2012)
- Lovelock, C. H., "Service Marketing" (2000), Prentice Hall International
- Oliver., , Journal of Retailing, 57(Fall), pp.25~48 (1981)
- Petrick, J. F., "An Examination of the Determinants of Entertainment Vacationers’ Intentions to Revisit", Journal of Travel Research, 40(1), pp.41~48 (2001)
- Petrick, James, F., "An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers’Intentions to Revisit", Journal of Travel Research, 41(1), pp.38~45 (2002)
- Petrick, J. F., "The Roles of Quality, Perceived Value and Satisfaction in Predicting Cruise Passengers' Behavioral Intentions", Journal of Travel Research, 42(4), pp.397~407 (2004)
- Ponsonby. S., "The-value of Marketing and-the Marketing of Value. In Contemporary Times A Literature Review and Research Agenda", Journal of Marketing Management, 20(3P4), pp.343~361 (2004)
- Roberts., "Good Practice in Managing the Evening and Late Night Economy: A Literature Review from an Environmental Perspective" (2004), Office of the Deputy Prime Minister
- Sheth, J. N., "Why We Buy What We Buy: A Theory of Consumption Values", Journal of Business Research, 22(2), pp.159~170 (1991)
- Sweeney, J. C., "Consumer Perceived Value: The Development of A Multiple Item Scale", Journal of retailing, 77(2), pp.203~220 (2001)
- Tam, J. L. M., , Journal of Hospitality and Leisure Marketing, 6(4), pp.31~43 (2000)
- Voss, E. Kevin., "Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude", Journal of Marketing Research, 40(3), pp.310~320 (2003)
- Wen, T., "Research on Urban Night Tourism Products", Urban Question, (8), pp.42~45 (2007)
- Woodruff., "Customer Value: The Next Source for Competitive Advantage", Journal of the Academy of Marketing Science, 25(2), pp.139~153 (1997)
- You, X. Y., "Tourist Psychology", pp.45~ (2003), East China Normal University Press
- Zeithaml, V. A., "Consumer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence", Journal of Marketing, 52(3), pp.2~22 (1998)
- Zhang, T., "A Study on the Dimensions and Measurement of Consumers. Perceived Values during Festivals", Tourism Forum, 23(5), pp.74~78 (2008)
