文化崛起의 일환으로 바라본 중국애니메이션의 躍進―古典敍事를 소재로 한 중국 애니메이션의 굴기―

Abstract

This paper examines the development history of Chinese animation and the recent trends in the animation market. After the reform and opening up, the concept of culture as an industry spread in earnest in Chinese society, which became economically relaxed. And the Chinese government has established a long-term project to become a cultural powerhouse. In 2004, it announced a policy for fostering the animation industry, which is one of the policies for ‘cultural rise’. In 2005, as the government policy, which was in earnest in the animation industry, was reflected, it began to focus on producing animations in its own country. The government's mandate to strengthen soft power while encouraging emerging cultural industries during the 12th and 5th periods became the driving force for developing the animation industry. Since then, the Chinese animation market has developed by leaps and bounds, and it can be seen that the scale is rapidly growing and expanding. As the size of the animation market grows, China also has an awareness of IP rights and is gradually establishing its system. In the midst of this, the Chinese animation industry has recently produced many classic epic IP works such as myths and legends. This seems to be an attempt by the Chinese animation industry to use their traditional culture, classic narratives, to develop and brand their works based on stable box office income in the market.