지리산 공간 스토리텔링 - 문화콘텐츠화 전략과 방향을 중심으로

Abstract

This article aims to examine storytelling strategies that can convert Jirisan as a natural space into a cultural space. In proposing such strategies, spaces as points, lines, and planes are dealt with sequentially. First, in space strategies related to points, "story-culture spaces" can be proposed where each village community's residents archive their own stories. In addition, creation of spaces that can induce visitors' aesthetic experiences rather than just representing stories of spaces may be considered. Second, in space strategies related to lines, "eco-culture calendars" may be conceived based on Jirisan's ecological resources, and marketing strategies of transportation storytelling related with transportation systems of Jirisan's spheres may be established. Third, in space strategies related with planes, a story bank may be constructed by selecting Jirisan's cultural symbols, Jirisan story maps may be made, and stories for applications may be developed. In order to realize the above strategies, construction of an inter-operation system between Jirisan Culture Research and other business organizations with similar purposes such as Jirisan Mt. Tourism Development Association is necessary. This inter-operation system will guarantee mutual efficiency in terms of human resources and data sharing and joint implementation of projects.