교사의 관점에서 영어교육과 증강현실(Augmented Reality: AR) 융합에 영향을 미치는 요소에 대한 실증연구: Push-Pull-Mooring(PPM) 이론을 기반으로
Empirical investigation of determinants influencing English teachers’ intention to switch augmented reality: Based on the Push-Pull-Mooring(PPM) framework
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The main goal of this study is to verify factors influencing English teachers’ switch intention to augmented reality(AR) based on Push-Pull-Mooring(PPM) theory. To this end, the study proposes three variables (content uniformity, functional simplicity, learning inefficiency) in the push effect and three variables (interactivity, learning practicality, experiential learning) in the pull effect, which have a positive impact on English teachers’ switch intention to AR. For the mooring effect, this study proposes English teachers’ innovation as a moderating factor within the relationships between variables in push-pull and switch intention. For three months, a total of 49 responses from English teachers at various organizations, including elementary schools, private English institutions, and libraries with English programs were analyzed using SmartPLS 3.0 to test the proposed hypotheses. The results provide a clear understanding of the reasons that English teachers intend to switch to AR. The contributions and implications of the study are discussed concerning the future approach to AR use in English learning and teaching.
Abstract
The main goal of this study is to verify factors influencing English teachers’ switch intention to augmented reality(AR) based on Push-Pull-Mooring(PPM) theory. To this end, the study proposes three variables (content uniformity, functional simplicity, learning inefficiency) in the push effect and three variables (interactivity, learning practicality, experiential learning) in the pull effect, which have a positive impact on English teachers’ switch intention to AR. For the mooring effect, this study proposes English teachers’ innovation as a moderating factor within the relationships between variables in push-pull and switch intention. For three months, a total of 49 responses from English teachers at various organizations, including elementary schools, private English institutions, and libraries with English programs were analyzed using SmartPLS 3.0 to test the proposed hypotheses. The results provide a clear understanding of the reasons that English teachers intend to switch to AR. The contributions and implications of the study are discussed concerning the future approach to AR use in English learning and teaching.
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