도시민의 어촌관광동기에 따른 행동의도에 관한 연구
An Analysis on the Fishing Village Tourism Behavior of Urban Residents
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According to the new tourism trend, fishing village tour has been focused as one of strategies to increase income and the life quality of fishing village residents. However, Fishing village in S. Korea raises many problems due to fishing tourism policies which lack consideration for the fishing village situations and the village residents' expectation. The purpose of this paper is to analyze urban tourists' motivation in touring fishing villages in order to establish a plausible marketing strategy. Thus, this study focuses on the fishing village tourism behavior of urban residents. The data was collected from 244 urban residents from metropolitan cities of S. Korea. The hypothesis are identified as follows: (1) Participants's motivation(urban participants's wish for emotional and amazing experience)to tour fishing villages will have significant effect on the analysis dealing with fishing village tourism motivation factors. (2) Satisfaction on previous trips to fishing villages will have significant effect on the revisits from tourists. 3. Satisfaction with the trips will cause the tourists to recommend others to visit fishing villages. Thus, in order succeed in fishing village tourism, strategies on fishing village tourism packages should be based on the statements above.
Abstract
According to the new tourism trend, fishing village tour has been focused as one of strategies to increase income and the life quality of fishing village residents. However, Fishing village in S. Korea raises many problems due to fishing tourism policies which lack consideration for the fishing village situations and the village residents' expectation. The purpose of this paper is to analyze urban tourists' motivation in touring fishing villages in order to establish a plausible marketing strategy. Thus, this study focuses on the fishing village tourism behavior of urban residents. The data was collected from 244 urban residents from metropolitan cities of S. Korea. The hypothesis are identified as follows: (1) Participants's motivation(urban participants's wish for emotional and amazing experience)to tour fishing villages will have significant effect on the analysis dealing with fishing village tourism motivation factors. (2) Satisfaction on previous trips to fishing villages will have significant effect on the revisits from tourists. 3. Satisfaction with the trips will cause the tourists to recommend others to visit fishing villages. Thus, in order succeed in fishing village tourism, strategies on fishing village tourism packages should be based on the statements above.
참고문헌 (19)
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