정보화 마을의 운영현황과 합리화 방안 - 경상남도 거제도를 중심으로 -

Abstract

This study explored some issues concerning the informationized villages of Geojedo, located in the southern ends of Korean peninsula. Field interview with managers and inhabitants along with literature study was conducted. Also a swot analysis was done to extract strategic directions and to acquire some clues related to informationized villages. The main problems of Geojedo informationized villages are as follows; low participation of inhabitants, lack of publicity, slow adaptation to change in information technology, difficulties in propelling collaborative brands, no additional development of experience goods, no manual, slow feedback to customers, low quality certification and lack of service oriented minds, and constraints in regional developments, etc. In order to rationalize the operating of the villages, the study proposes some management suggestions. Keep close cooperation with the central and local infomationized villages' councils. Build trust between administrative offices and villages, Offer direct benefits to the village inhabitants, and acknowledge them the necessity of information technology. Induce experience programs to the inhabitants and introduce incentive systems to successful villages. Teach inhabitants according to their informationized level and add representatives of self-generative groups to operating committees. In terms of product and service management, branding special products and propelling collaborative brands among the villages are recommended. Also, additional development of experienced goods, package size diversification, quality assurance brands, feedback to experience customers and manuals are necessary. Last of all, in terms of promotion, positive publicity along with social network service and mobile marketing should be developed. Also, unification of inhabitants and confrontation on the regulation regarding development restraint is necessary, especially for the Eogu village.