국내 부동산서비스 산업의 실태분석 및 전략적 시사점

Abstract

The domestic real estate information service industry has recently been confronted with a great difficulty in management due to changes in the business environment and showed some limitation of its growth trend. Under these circumstances, this study attempted to analyze the structure and the current status of the real estate information service industry and outlined a general of course of action for future sustained growth through the survey analysis. As a result, it was pointed out that the domestic real estate information service industry had such problems as low information quality, narrow scope of information areas by only focusing apartment housing information. To improve this, it is required to take countermeasures such as the iversification of information, the establishment of credibility of the market price and articles for sale, the construction of differentiated contents and the like. In addition, it would be necessary to raise competitiveness by reinforcing its proper information provision services rather than advertisement services aimed at short-term performance and establish the balance between online and offline businesses. This study had a great value in that it was the overall research conducted for the first time about the real estate information service industry playing a major role as the window for general consumers to approach real estate information. The findings of this study could provide reference material for establishing the real estate industry policy of government and formulating the business strategy of real estate information service business firms by diagnosing the realities and problem of the pertinent industry.