AI 스마트 하우징 서비스 및 플랫폼 활성화를 위한 사업화 모델 수립에 관한 연구

Abstract

In Korea, the demand for new housing services is increasing due to changes in the demographic structure, but in terms of activation, affordable and universal housing services are lacking. Therefore, in this study, the necessity of revitalizing the AI ​​smart housing market was confirmed in terms of housing service activation, and through AI smart market analysis, various market participants tried to analyze the market access patterns in two factors: price and function. In addition, it was intended to present a commercialization model including price, target market, and service provided for the activation of AI smart housing. As a result of the study, although there is a difference in the level of functions, various industries in the front and rear are forming the market in terms of the implementation of AI smart housing. As a result of quantifying the functions of 16 similar/competitive markets and alternative markets based on a total of 11 functional levels, it was found that the lowest two functional levels had a maximum functional level of 7.5. In the case of AI smart housing service and platform, it was analyzed that a functional level of about 6.5-8 would be implemented. In the case of the price range, it was found that the distribution method of subscription was determined in the range of 0.11 to 6.49 million won/month. In the case of distribution by purchase, simple products start at about 20 million won, but when implemented with smart home appliances, the price is formed up to about 20 million won. Finally, seven types of commercialization models were established by comprehensively summarizing the target market and characteristics of the target market, price level, platform function, and core customer value (service). It was classified into entry-level, entry-level youth, entry-level elderly, high-end type, 1-2-person household type, high-end type, 3-4-person household type or more, high-end senior type, and high-end type. In the case of the entry-level type, it can be considered for application in terms of housing welfare, which has recently been attracting attention.