한·중 웹드라마 비교고찰

Abstract

This thesis will compare the background of the Korean and Chinese web dramas; the main body of the creation; the audience; the content composition; the production of the drama; the way of income; the promotion; the feedback of the audience and the nine aspects of the regulatory standards. Deriving the advantages and disadvantages of the development of Chinese web drama. How to solve these problems is also one of the important purposes of this thesis. In response to the problems found, this thesis proposes that the future Chinese web drama needs accurate audience positioning; production of high-quality, innovative drama; development of age-level system; improvement of supervision mechanism and construction of a complete industrial chain solution.As a part of Chinese cultural industry, web drama has its unique industrial characteristics, expression and industrial value. Chinese web dramas can only make full use of the advantages of the Internet, improve the overall level of the industry, build a complete industrial mechanism, and constantly explore new production, consumption and operating models, so that the entire industry can achieve long-term development.