助农视域下电商发展对中国农村消费者的影响研究
Research on the Influence of E-commerce Development on Chinese Rural Consumers from the Perspective of Assisting Agriculture
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초록
面对中国经济“新常态”的挑战，扩大内需、拉动消费、促进“双循环”是明确、有效的改革方向。长期以来，我国农村社会在经济转折、震荡时扮演着“缓冲区”的角色，充分说明农村消费并未充分激活，具有较大的提升潜力。而提高收入是拉动消费的前提条件，基于我国农村人口收入长期落后于城镇人口的事实，助力农村经济增长、农民收入增加是一项重要的工作，电子商务发展在该领域起到了重要作用。本文从助农视域展开研究，采取文献法阐明电商发展对农村消费者的影响，主要包括直接影响、间接影响两个方面，研究结果表明电商发展对于提高农民收入、优化农村产业、促进农村消费升级、缩小城乡消费差距等具有积极作用，在此基础上进一步提出“电商助农”的建议，旨在推动“三农问题”解决、提高农民生活品质。
Abstract
In the face of the challenge of the “new normal” of China’s economy, expanding domestic demand, stimulating consumption and promoting the “double cycle” are clear and effective reform directions. For a long time, China’s rural society has played the role of “buffer zone” in the economic transition and shock, which fully shows that rural consumption has not been fully activated and has great potential for improvement. Increasing income is the prerequisite for stimulating consumption. Based on the fact that the income of rural population in China has lagged behind that of urban population for a long time, boosting rural economic growth and increasing the income of farmers is an important work. The development of e-commerce has played an important role in this field. This paper carries out research from the perspective of helping farmers, and uses the literature method to clarify the impact of e-commerce development on rural consumers, mainly including direct and indirect impacts. The research results show that e-commerce development has a positive role in improving farmers’ income, optimizing rural industries, promoting rural consumption upgrading, and narrowing the gap between urban and rural consumption. On this basis, further suggestions on “e-commerce helping farmers” are put forward, It aims to promote the solution of “three rural issues” and improve the quality of life of farmers.
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