관광데이터를 활용한 사찰 콘텐츠 활용 -무량사를 중심으로-

Abstract

The purpose of this study is to determine the optimal dates for regular temple events or specific rituals(such as Yeongsanjae, Suryukjae, Yesujae, and Daryejae) to maximize visitor numbers and enhance participation by using data from Data Lab and the National Statistical Office. The study aims to predict monthly and weekly visitor numbers, analyze crowd density to identify peak visitation periods, develop targeted local temple content programs for these peak times to boost visitor engagement, and provide practical and objective recommendations based on the analysis results. Specifically, for Buyeo’s Mansusan Muryangsa Temple, it is important to schedule events during high visitor periods and implement various promotional strategies to attract more visitors. The analysis shows that holding events on specific dates could increase visitor numbers by about 30%. Data analysis for Buyeo Muryangsa Temple indicates that visitor numbers surge on weekends and certain weekdays, and hosting events during peak times can maximize attendance. Given that day-trippers outnumber overnight tourists, enhancing programs and facilities for day visitors is also necessary. Muryangsa Temple aims to attract tourists by diversifying temple culture and ritual programs using its natural and cultural resources. The primary objective of this study was to use statistical data from the Tourism Data Lab to predict visitor density and plan ritual schedules accordingly to increase visitor numbers and tourism spending. A comparison between predicted and actual visitor densities revealed about a 30% difference, suggesting that more visitors are likely to visit Muryangsa compared to previous years, with increased opportunities for repeat visits. The increase in visitors is expected to positively impact local industrialization, promote economic growth, and provide solutions to the issue of population decline by creating jobs. This aligns with the main goal of localism, which is to offset population decrease and contribute to the regional economy through increased tourism spending. Developing a broad range of products and enhancing related infrastructure are essential for achieving this goal.